The Nue Co. Just Launched a New Shampoo & Conditioner for Thinning Hair (and It's Surprisingly Affordable)

If you're curious how the products hold up on wash day, a consumer trial conducted by the brand reported that 90 percent of users had less hair breakage after one month of use, and 87 percent noted improved hair growth after just two months. Free of sulfates, silicones and parabens, the Supa line uses foaming agents derived from coconuts to produce the shampoo-ad-worthy suds we know and love without stripping the hair of its natural oils.

Since the brand boasts two popular hair-loss products under its belt already (the Growth Phase Hair Supplement and Supa Thick Scalp Serum), we have a feeling these new launches will fly off the shelves. And at $22 for the shampoo and $24 for the conditioner, they’re surprisingly affordable when compared to other high-end hair care brands like Vegamour and Kerastase (where you can expect to pay almost double).

Available now online and in stores exclusively at Sephora, this is one product launch we’re supa excited to try.