15 Queer-Owned Beauty Brands for All Your Makeup, Skincare and Fragrance Needs
Every June, like clockwork, many brands change their Instagram profile photo to a rainbow and start selling "Pride" versions of their most popular products—often with vague allusions to "some" "proceeds" "being donated" "to LGBTQIA+ organizations""—only to abandon their efforts by 11:59 p.m. on June 30. Over the past few years, these brands have rightfully been called out for rainbow washing, a type of performative activism that basically means pandering to the LGBTQIA+ community during Pride Month before leaving them in the dust come June. One way to rebel against rainbow washing is to shop brands that are actually owned and operated by queer people. In the beauty space, there are many. From makeup and skincare to fragrance, here are 15 queer-owned beauty brands to throw your support behind.