Every June, tons of brands drop some sort of rainbow-themed collection as an ode to Pride Month—many of which are also (rightfully) criticized for tipping their hats to the LGBTQ+ community for only a single month out of the year. If you’re looking to truly support the queer community now (and all year round), consider giving your business to one of these LGBTQ-owned beauty brands.

RELATED: 10 Queer-Owned Fashion Brands to Support All Year Round

1. Alder New York

Based in Brooklyn, Alder is a genderless skin-care and hair-care line founded by longtime best friends who've worked in the beauty and design industries together for more than a decade. The range currently includes hair- and skin-care products, including a collection of beautiful black obsidian tools (yes please, gua sha).

Shop our picks: Cleansing Facial Brush ($26); Black Obsidian Gua Sha Tool ($30); Brightening Face Mask ($25)

2. Trixie Cosmetics

In addition to winning RuPaul's Drag Race: All Stars season three, Trixie Mattel is a comedian, singer-songwriter and budding makeup mogul. Her self-titled cosmetics line is true to her life-in-plastic aesthetic—by which we mean it looks like a '90s toy store fever dream. Whether or not you'd rock a Buffy the Vampire Slayer-inspired body glitter, it's a nice reminder that makeup is meant to be fun.

Shop our picks: Stacy Matte Lipstick ($16); Press-On Lip Gloss ($16); Back to the Fuschia Blush Palette ($28)

3. Non Gender Specific

Founded in 2018, Non Gender Specific came to be when its founder noticed a divide in the beauty industry between products marketed toward women and men. His three-piece line is ideal for those looking to streamline their beauty routine to the bare—but effective—minimum.

Shop our picks: Everything Cream ($58); Everything Serum ($65); Flooid Fragrance ($125)

4. Kimchi Chic Beauty

Since she appeared on the eighth season of RuPaul’s Drag Race, Kim Chi has been considered one of the drag world’s most talented makeup artists. So it makes total sense that she’d get into the business as a brand. KimChi Chic Beauty has also partnered with The Trevor Project to aid their efforts in ending suicide for LGBTQ youth by committing to donating a portion of their sales to the organization.

Shop our picks: Mango Tango Palette ($14); Candy Girl Fake Freckle ($15); Handheld Mirror ($25)

5. Noto Botanics

This gender-fluid, multi-use and natural cosmetic line is also vegan and cruelty-free. It's run by makeup artist Gloria Noto, who told Allure, "It's important for me to connect with my community through my work, as a business owner, and as a queer woman. This felt like a conduit to pursuing and cultivating that connection and care in an authentic and honest way that feels very personal and close to me." Every sale of the brand's Agender Oil goes to non-profits like Planned Parenthood, the Audre Lorde Project, ACLU and Black Mama's Matter. To date, Noto has raised more than $22,000 in donations.

Shop our picks: Hydra Highlighter Pot ($28); The Wash Cleanser ($38); Deep Serum ($56)

6. Fluide

If some of the lines on this list are ultra-minimalist and subtle, Fluide is unapologetically bold. This collection of colorful, cruelty-free makeup includes lip and eye products, glitters, nail polishes and more, made for all gender expressions and identities. As a cool extra, many of the lip and nail shades are named after queer spaces around the globe, a tribute to the importance of safe spaces for the LGBTQ community.

Shop our picks: Big Bang Mascara ($14); 7-Free Nail Polish ($15); Lip Spectrum Kit ($88)

7. Jecca Blac

London-based film and television makeup artist Jessica Blackler founded Jecca Blac to offer a safe space for trans women to experiment with makeup. Although technically not queer-owned, Jecca Blac has a team of trans women on staff to assist those looking to navigate their transition. The brand also donates some of its profits to Mermaids, a U.K. charity that raises awareness about gender nonconformity in children and young adults.

Shop our picks: Long Lasting Lipstick in Life on the Rainbow ($18); Correct & Conceal Palette ($29); Sculpt & Soften Palette ($43)

8. Miss Fame Beauty

Another day, another Drag Race alum with her own makeup brand. Miss Fame is a drag artist and model who leveraged her time on season seven of Drag Race to become a fashion-world darling. Her makeup company, Miss Fame Beauty, is uber-chic and completely timeless.

Shop our picks: Glitter in Earth Shattering ($15); Lipstick in The Other Woman ($19); Under My Skin Eyeshadow Palette ($49)

9. maapilim

Jonathan Keren co-founded Maapilim with his husband Doron in 2017 in Tel Aviv to offer handcrafted gender neutral grooming and wellness products using natural ingredients from the Mediterranean.

Shop our picks: Shampoo ($19); Beard Wash ($27); Combination Facial Oil ($39)

10. Sappho New Paradigm

SAPPHO New Paradigm is a womxn-led luxury, vegan and organic Canadian cosmetic line. Founded by film and television makeup artist JoAnn Fowler in 2016, the brand values ethical business, feminism, transparency of ingredients, diversity, honesty and authenticity. Expect a diverse shade range that’s produced and formulated in Canada at a zero-carbon footprint facility.

Shop our picks: Brow Pomade ($30); Vegan Mascara ($34); CC Cream ($38)

11. Freck Beauty

Nasera Alayon is a queer graphic designer and the co-owner and branding force behind Freck Beauty, a skincare and cosmetics company that’s best known for its Freck OG, a product that gives you natural, long lasting faux freckles in a matter of seconds.

Shop our picks: CheekSlime Lip + Cheek Tint ($22); Freck OG ($22); Rich Bitch Cactus + Vitamin C Moisturizer ($32)

12. allies of skin

Founder Nicolas Travis suffered from low self-esteem during his teenage years as he struggled with coming out and treating severe acne at the same time. He founded Allies of Skin and PSA (more on that in a bit) to be “Allies” to people of all skin types and sexual identities.

Shop our picks: Molecular Silk Amino Hydrating Cleanser ($38); Molecular Savior Probiotics Treatment Mist ($59); Promise Keeper Blemish Sleeping Facial ($120)

13. boy smells

Boy Smells began in 2016 as an experiment in candle-making in the Los Angeles kitchen of co-founders and real-life partners Matthew Herman and David Kien. Both fashion veterans who worked in design and product development, Herman and Kien say of their brand, “We wanted to have products that were embracing masculine and feminine simultaneously in a simple and straightforward way that wasn’t overtly targeted to one gender. It’s a permission to harness your power from wherever you want it.”

Shop our picks: Pride Rosalita Candle ($39); Violet Ends Cologne de Parfum ($98); Suede Pony Cologne de Parfum ($98)

14. tecco skin

When founders Jonathan and David started dating, they instantly connected over their love for skincare and the cosmetics industry. When they weren't able to find clean skincare in fun, bold, packaging and mindful, potent formulas, they decided to create their own brand that embraces biotechnology and gives people everything their skin needs through luxury ingredients without the hefty price tag.

Shop our picks: VHS Cleanser ($19); VHS Serum ($36); Lite Bright Oil ($44)

15. psa

Like Allies of Skin, PSA (also founded by Nicolas Travis) was created to help people of all races, genders and skin tones feel comfortable in their own skin. They take clinically proven actives and use them in supercharged concentrations for optimal efficacy and visible results. Plus, the packaging is just so bright and fun.

Shop our picks: Acai and Manuka Honey Nourishing Cleanser ($28); Mandelic and Licorice Superfood Glow Toner ($29); Rosehip and Bakuchiol Retinol Night Oil ($39)

RELATED: 10 Top Products PureWow Readers Buy Repeatedly at Sephora

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