11 Queer-Owned Beauty Brands to Support All Year
Every June, many brands drop some sort of rainbow-themed collection as an ode to Pride Month—many of which are also criticized for tipping their hats to the LGBTQ+ community for only a single month out of the year. If you’re looking to truly support the queer community now (and all year round), consider giving your business to one of these LGBTQ-owned beauty brands.
1. Alder New York
Based in Brooklyn, Alder is a genderless skin-care and hair-care line founded by longtime best friends who've worked in the beauty and design industries together for more than a decade. The range currently includes hair- and skin-care products, including a collection of beautiful black obsidian tools (yes please, gua sha).
2. Trixie Cosmetics
In addition to winning RuPaul's Drag Race: All Stars season three, Trixie Mattel is a comedian, singer-songwriter and budding makeup mogul. Her self-titled cosmetics line is true to her life-in-plastic aesthetic—by which we mean it looks like a '90s toy store fever dream. Whether or not you'd rock a Buffy the Vampire Slayer-inspired body glitter, it's a nice reminder that makeup is meant to be fun.
3. Non Gender Specific
Founded in 2018, Non Gender Specific came to be when its founder noticed a divide in the beauty industry between products marketed toward women and men. His three-piece line is ideal for those looking to streamline their beauty routine to the bare—but effective—minimum.
4. Kimchi Chic Beauty
Since she appeared on the eighth season of RuPaul’s Drag Race, Kim Chi has been considered one of the drag world’s most talented makeup artists. So it makes total sense that she’d get into the business as a brand. KimChi Chic Beauty has also partnered with The Trevor Project to aid their efforts in ending suicide for LGBTQ youth by committing to donating a portion of their sales to the organization.
5. Noto Botanics
This gender-fluid, multi-use and natural cosmetic line is also vegan and cruelty-free. It's run by makeup artist Gloria Noto, who told Allure, "It's important for me to connect with my community through my work, as a business owner, and as a queer woman. This felt like a conduit to pursuing and cultivating that connection and care in an authentic and honest way that feels very personal and close to me." Every sale of the brand's Agender Oil goes to non-profits like Planned Parenthood, the Audre Lorde Project, ACLU and Black Mama's Matter. To date, Noto has raised more than $22,000 in donations.
If some of the lines on this list are ultra-minimalist and subtle, Fluide is unapologetically bold. This collection of colorful, cruelty-free makeup includes lip and eye products, glitters, nail polishes and more, made for all gender expressions and identities. As a cool extra, many of the lip and nail shades are named after queer spaces around the globe, a tribute to the importance of safe spaces for the LGBTQ community.
7. Jecca Blac
London-based film and television makeup artist Jessica Blackler founded Jecca Blac to offer a safe space for trans women to experiment with makeup. Although technically not queer-owned, Jecca Blac has a team of trans women on staff to assist those looking to navigate their transition. The brand also donates some of its profits to Mermaids, a U.K. charity that raises awareness about gender nonconformity in children and young adults.
8. Miss Fame Beauty
Another day, another Drag Race alum with her own makeup brand. Miss Fame is a drag artist and model who leveraged her time on season seven of Drag Race to become a fashion-world darling. Her makeup company, Miss Fame Beauty, is uber-chic and completely timeless.
9. Hi Wildflower
Founded by novelist and community organizer Tanaïs in 2014, Hi Wildflower is meant for socially-conscious consumers looking for fine-crafted goods. It features biodegradable packaging, luxurious scents and rich colors that pop on all skin tones.
10. Sappho New Paradigm
SAPPHO New Paradigm is a womxn-led luxury, vegan and organic Canadian cosmetic line. Founded by film and television makeup artist JoAnn Fowler in 2016, the brand values ethical business, feminism, transparency of ingredients, diversity, honesty and authenticity. Expect a diverse shade range that’s produced and formulated in Canada at a zero-carbon footprint facility.
11. Freck Beauty
Nasera Alayon is a queer graphic designer and the co-owner and branding force behind Freck Beauty, a skincare and cosmetics company that’s best known for its Freck OG, a product that gives you natural, long lasting faux freckles in a matter of seconds.