15 Queer-Owned Beauty Brands to Support During Pride Month (& All Year Long)
Every June, tons of brands drop some sort of rainbow-themed collection as an ode to Pride Month—many of which are also (rightfully) criticized for tipping their hats to the LGBTQ+ community for only a single month out of the year. If you’re looking to truly support the queer community now (and all year round), consider giving your business to one of these LGBTQ-owned beauty brands.
1. Alder New York
Based in Brooklyn, Alder is a genderless skin-care and hair-care line founded by longtime best friends who've worked in the beauty and design industries together for more than a decade. The range currently includes hair- and skin-care products, including a collection of beautiful black obsidian tools (yes please, gua sha).
2. Trixie Cosmetics
In addition to winning RuPaul's Drag Race: All Stars season three, Trixie Mattel is a comedian, singer-songwriter and budding makeup mogul. Her self-titled cosmetics line is true to her life-in-plastic aesthetic—by which we mean it looks like a '90s toy store fever dream. Whether or not you'd rock a Buffy the Vampire Slayer-inspired body glitter, it's a nice reminder that makeup is meant to be fun.
3. Non Gender Specific
Founded in 2018, Non Gender Specific came to be when its founder noticed a divide in the beauty industry between products marketed toward women and men. His three-piece line is ideal for those looking to streamline their beauty routine to the bare—but effective—minimum.
4. Kimchi Chic Beauty
Since she appeared on the eighth season of RuPaul’s Drag Race, Kim Chi has been considered one of the drag world’s most talented makeup artists. So it makes total sense that she’d get into the business as a brand. KimChi Chic Beauty has also partnered with The Trevor Project to aid their efforts in ending suicide for LGBTQ youth by committing to donating a portion of their sales to the organization.
5. Noto Botanics
This gender-fluid, multi-use and natural cosmetic line is also vegan and cruelty-free. It's run by makeup artist Gloria Noto, who told Allure, "It's important for me to connect with my community through my work, as a business owner, and as a queer woman. This felt like a conduit to pursuing and cultivating that connection and care in an authentic and honest way that feels very personal and close to me." Every sale of the brand's Agender Oil goes to non-profits like Planned Parenthood, the Audre Lorde Project, ACLU and Black Mama's Matter. To date, Noto has raised more than $22,000 in donations.
If some of the lines on this list are ultra-minimalist and subtle, Fluide is unapologetically bold. This collection of colorful, cruelty-free makeup includes lip and eye products, glitters, nail polishes and more, made for all gender expressions and identities. As a cool extra, many of the lip and nail shades are named after queer spaces around the globe, a tribute to the importance of safe spaces for the LGBTQ community.
7. Jecca Blac
London-based film and television makeup artist Jessica Blackler founded Jecca Blac to offer a safe space for trans women to experiment with makeup. Although technically not queer-owned, Jecca Blac has a team of trans women on staff to assist those looking to navigate their transition. The brand also donates some of its profits to Mermaids, a U.K. charity that raises awareness about gender nonconformity in children and young adults.
8. Miss Fame Beauty
Another day, another Drag Race alum with her own makeup brand. Miss Fame is a drag artist and model who leveraged her time on season seven of Drag Race to become a fashion-world darling. Her makeup company, Miss Fame Beauty, is uber-chic and completely timeless.
10. Sappho New Paradigm
SAPPHO New Paradigm is a womxn-led luxury, vegan and organic Canadian cosmetic line. Founded by film and television makeup artist JoAnn Fowler in 2016, the brand values ethical business, feminism, transparency of ingredients, diversity, honesty and authenticity. Expect a diverse shade range that’s produced and formulated in Canada at a zero-carbon footprint facility.
11. Freck Beauty
Nasera Alayon is a queer graphic designer and the co-owner and branding force behind Freck Beauty, a skincare and cosmetics company that’s best known for its Freck OG, a product that gives you natural, long lasting faux freckles in a matter of seconds.
12. allies of skin
Founder Nicolas Travis suffered from low self-esteem during his teenage years as he struggled with coming out and treating severe acne at the same time. He founded Allies of Skin and PSA (more on that in a bit) to be “Allies” to people of all skin types and sexual identities.
13. boy smells
Boy Smells began in 2016 as an experiment in candle-making in the Los Angeles kitchen of co-founders and real-life partners Matthew Herman and David Kien. Both fashion veterans who worked in design and product development, Herman and Kien say of their brand, “We wanted to have products that were embracing masculine and feminine simultaneously in a simple and straightforward way that wasn’t overtly targeted to one gender. It’s a permission to harness your power from wherever you want it.”
14. tecco skin
When founders Jonathan and David started dating, they instantly connected over their love for skincare and the cosmetics industry. When they weren't able to find clean skincare in fun, bold, packaging and mindful, potent formulas, they decided to create their own brand that embraces biotechnology and gives people everything their skin needs through luxury ingredients without the hefty price tag.
Like Allies of Skin, PSA (also founded by Nicolas Travis) was created to help people of all races, genders and skin tones feel comfortable in their own skin. They take clinically proven actives and use them in supercharged concentrations for optimal efficacy and visible results. Plus, the packaging is just so bright and fun.