This Luxe Shampoo Smells Absolutely *Divine*—and It's On Sale Right Now

amazon prime day oribe gold lust repair restore shampoo category

I will be the first to admit that it feels frivolous, at the best of times, to spend a lot of money on something like shampoo, which literally goes down the drain.

However, when you find yourself in the middle of a challenging year, where so much is out of your control, fancy shampoo can be just the uplifting purchase you need.

You can call it shallow; I call it science, as research has shown that scent can have positive effects on mood, stress reduction, sleep enhancement, self-confidence, and physical and cognitive performance. Moreover, scent has meaning. It triggers memories in a way that few other products can. (Get a whiff of clean linen and you're immediately transported back to that time you went to the movies with your friends and your crush lent you his hoodie. Sigh.)

Which brings me to Oribe's Gold Lust Repair & Restore Shampoo, a special shampoo that takes me back to when I was an eager, 20-something, who just moved to New York and discovered the magic of blowouts for the first time. Having struggled with styling my thick, frizz-prone hair for a lifetime, blowouts were an absolute godsend. I could walk into the DreamDry salon on West 21st Street with a rat's nest on top of my head and float out with sleek, movie star strands that left a trail of delicious smells in my wake. That's the memory Oribe triggers for me.

Incredible scent aside, I also love the way this stuff lathers. It's creamy and abundant with suds, and it rinses clean without making my hair feel like straw. Quite the contrary, it has hydrating oils like argan and maracuja, and something the brand refers to as their "Bio-Restorative Complex," which includes plant collagen, biotin and niacinamide to help repair damage from heat styling and highlights and smooth things down, instead of puffing up like they usually do.

Bottom line: If you're looking to add a little indulgence to your daily routine, now is the time to nab some Gold Lust shampoo. It's on sale for Amazon Prime Day (which is a rarity) for the next 33 hours. Hey, we may not be able to get blowouts these days (and we are far from being 24), but damn if our hair doesn't smell just like we stepped out of that fancy salon.

Jenny Jin Headshot Vertical 2023
Jenny Jin

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...
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