This Japanese Blush Trend Is All Over Pinterest

orange blush hero

Here's a fun fact: According to Pinterest’s annual Global Beauty Report, the top makeup must-have in Japan right now is…orange blush.

On first glance the color might appear a tad too bright for, say, a Monday at the office, but we assure you: The genius of this sunny shade is that it can easily be adjusted to your liking by opting for a more coral-toned hue—or simply sheering things out with a sponge.

Also, if you naturally tend to run on the ruddier side, orange blush is a smart alternative since it won’t pick up any red from your cheeks. Instead you're left with a warm, believable glow that doesn't look unnatural come Christmas.

Three of our favorite formulas to try: Glossier Cloud Paint in “Dawn” ($18); Too Cool For School Jelly Blusher in “Peach” ($20); Yves Saint Laurent Baby Doll Kiss & Blush in “Orange Fougueux”($40)

Jenny Jin Headshot Vertical 2023
Jenny Jin

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...
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