Madison Reed’s Radiant Hair Color Kit Is My Mom’s Secret to Salon-Worthy Hair at Home—And It’s 20 Percent Off Right Now

About two years ago, my mom made a huge decision: She was going to stop getting her hair colored at the salon. Covering her grays was costing her thousands each year—and she was over it. So she decided to start dying her own hair at home using the Madison Reed Radiant Hair Color Kit.

I have to admit, I was skeptical of her choice at first. I’d previously tried my hand at at-home highlighting kits that turned my natural blonde into a streaky, uneven, brassy mess, and I was fully convinced that hair color was best left to the professionals. But when I saw my mom a few days after her first at-home dye job, I was majorly impressed.

Her hair looked vibrant, shiny and bright. And it stayed that way for the next five weeks, which is when she needed to dye it again. Impressively, her strands never looked dull like they usually did when she was between professional hair appointments. And I’m not the only one who’s noticed the improvements. Since she made the switch, my mom has received tons of compliments from friends, family and even her Pilates clients about how amazing her hair looks these days. She hears “That color is so pretty” on the reg, followed by a shocked “I can’t believe you do that yourself. I never would’ve known!” when she reveals her secret. 

The key, she explains, is the Radiant Hair Color Kit from Madison Reed that she uses (which, BTW, is only $27!). The high-quality set was created to deliver salon-quality results at home, and it shows. Each formula is enriched with hair-loving ingredients like keratin, argan oil and ginseng root extract to keep your tresses looking and feeling as healthy as possible. And the dye won’t create flat, one-dimensional color; it’s designed to deliver a variety of shades so that your strands look close to natural. 

And it seems like others are starting to catch on. On one of Madison Reed’s biggest days so far, the brand sold one Radiant Hair Color Kit every five seconds. Pretty impressive. Even more impressive? The product has racked up over 15,000 five-star reviews on Ulta’s site with reviewers writing that their hair is soft, smooth and evenly dyed after using it. 

The whole process is super easy too, my mom attests. She uses the Medium Neutral Blonde shade, which she picked based on her results from the Madison Reed Color Advisor Quiz. Once you’re prepped with the barrier cream (to prevent stains on your forehead and neck), simply mix up the color and apply it with the easy-to-use squirt bottle (or brush, if that’s more your speed). Pro tip: She has my sister do the back of her head to ensure that no spots are missed.  She leaves the color on for about 35 minutes, then washes her hair with the included color-protecting shampoo and conditioner, and she’s good to go for well over a month.

So if you’d rather not run the risk of sitting in the stylist’s chair right now (or you just want to save some $), Madison Reed is the way to go. My advice? Stock up on a couple of the kits now so you can take advantage of the brand’s current offer of 20 percent off orders of $45+ offer. 

*When you buy two kits