Before & After: Testing the Hailey Bieber-Approved Under Eye Brightening Powder

Does it really deliver a “soft-focus filter” glow?

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Original photos showing before and after of PureWow editor using Laura Mercier Secret Brightening Color Correcting Under Eye Setting Powder

In my attempt to build a beauty routine that can survive the long day between drop-off and doom scroll, I continually hit one hiccup: my under eyes. I’d heard rumblings about Laura Mercier’s Secret to Under Eye Brightening Powder, inspired by the studio lighting that made actors’ under eyes look “impossibly awake” on set, and I knew I had to test the powder out. Could I, between poopy diapers and REM-less nights—look awake with a soft-focus, well-rested glow? Or would it just be another layer on a cakey cake? Here’s my review of the under eye brightening powder. 

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Laura Mercier is kinda known for its setting powder. In fact, the brand’s loose setting power—a well-known favorite among professional makeup artists—was just featured in Hailey Bieber’s Sephora TikTok haul (above). The Secret to Under Eye Brightening Powder should be right in the brand’s wheelhouse. Infused with coconut emollients, the powder promises to set and smooth under eye makeup, color correct darkness on every skin tone and prevent creasing. The powder is now available in five shades. 

Product shot Laura Mercier Secret Brightening Color Correcting Under Eye Setting Powder
Laura Mercier

My Review of Secret to Under Eye Brightening Powder 

I tried the powder in a couple ways. First, completely bare-faced—no concealer, no foundation—just to see if it could actually brighten on its own. (It can.) Then I used it with my usual Ilia concealer and even brushed it lightly over my whole face to see what would happen. 

A brush is a must—it’s super fine and loose, so tap gently and try not to breathe in while applying. And definitely open it slowly if you’ve traveled with it, because this thing is ready to escape the jar.

There’s no scent, and the texture is weightless. I use the translucent shade—it’s completely invisible except for the good stuff it’s doing: softening, brightening, just generally making me look more awake. It lasts for hours, but I also reapply when I need a little touch-up, and it never gets cakey or crease-y even if I’m building on top of it.

Does the product deliver on its brightening, soft-focus, well-rested glow? Yes. When I’m having one of those days where nothing in my routine is making my face pop—concealer’s not concealing, blush looks flat, coffee’s doing nothing—this powder is the last piece of the puzzle that makes me look how I want to look. It’s not going to revive me from the dead after a night of zero sleep and a diet of potato chips, but it does make me look like I’ve maybe slept a little and eaten a vegetable. And on the flip side, when I have slept, hydrated and my makeup is already on point, this powder just takes everything up a notch—like hitting the “soft lighting” filter in real life.

Original photos showing before and after of PureWow editor using Laura Mercier Secret Brightening Color Correcting Under Eye Setting Powder
Original Photos by Dara Katz

Bottom Line

Laura Mercier

It smooths, brightens, and somehow makes my face feel finished, even when the rest of me is hanging by a thread. No powder on earth can erase the effects of three hours of sleep and a lunch made entirely of Goldfish—but it is the product that makes me look like I’ve pulled myself together when I absolutely have not. 

It’s basically a soft box light in a jar—one that flatters tired skin, extends concealer-wear and adds that subtle, real-life filter. If you’re someone who deals with dullness, fine lines that get crease-y or just want/need an extra step in your routine that’s can’t-mess-up, try this stuff out. Secret to Under Eye Brightening Powder is one of those quiet little products that makes a big difference.

Fast Facts:

  • Shades: Translucent, Soft Pink, Peach, Golden, Rich Peach
  • Packaging: Very loose / finely milled — be careful when opening, especially after travel, to avoid spillage; open slowly
  • Application: Use a small brush to lightly pat under the eyes after concealer; can also be used over entire face for soft impact


DaraKatz

Executive Editor

  • Lifestyle editor and writer with a knack for long-form pieces
  • Has more than a decade of experience in digital media and lifestyle content on the page, podcast and on-camera
  • Studied English at University of Michigan, Ann Arbor

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