The Kicktail Bob Is the Flirty, Low-Maintenance Haircut Taking Over Spring

It’s giving bounce

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Shutterstock/Paula Boudes for PureWow

I don’t know who needs to hear this, but the bob isn’t going anywhere. If anything, it’s becoming the haircut equivalent of a white button-down: reliable and constantly reworked. Over the past few years, it’s cycled through many identities. First there was the blunt bob, then the ripped bob, and now, the kicktail bob is stepping in offering a more playful evolution. To get a better understanding of the trend, I tapped a celebrity hairstylist to break down everything you need to know before booking your next appointment.

Meet the Expert

Ursula Stephen is a celebrity hairstylist, salon owner and beauty expert. She has 15 years of experience in the industry, where her work has been featured in publications such as Elle, Vogue and Glamour. She also spends time teaching her staff about cutting, coloring and styling all types of hair. Her previous clients include Storm Reid, Ariana DeBose, Yara Shahidi and Jodie Turner-Smith.

I’m Immediately Texting My Stylist After Seeing These Spring Hair Trends


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What Is a Kicktail Bob?

At its core, the kicktail bob is all about shape and movement. It’s a classic bob silhouette with the ends kick out slightly, creating a soft, flipped effect that adds bounce and dimension. The magic really happens in the cut itself. Seamless layers are key here, building volume at the crown while keeping the overall shape sleek. The result is a style that doesn’t sit flat or stiff.

Why Is the Kicktail Bob Trending Right Now?

According to Stephen, the appeal is pretty straightforward. “It’s so cute, flirty, low-maintenance and versatile,” she says. Right now, the hair mood is all about movement. We’re seeing a shift away from overly structured styles and toward cuts that feel lighter, softer and a little more undone. The kicktail bob hits that sweet spot, it has shape, but it also has personality.

Who Should Try the Kicktail Bob?

While the cut can be adapted, Stephen notes that it works best on certain hair types. “This cut works best for those with straight, medium-textured hair, as it loves movement and freedom,” she explains. That said, if you have a bit of a wave, your stylist can still tailor the shape to enhance that natural bend. The key is making sure the layers are placed strategically so the ends flip out rather than fall flat.

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Matt Baron/Shutterstock

What Makes a Good Kicktail Bob?

Not all kicktail bobs are created equal. A great version of the cut features layering that builds volume at the crown without adding bulk through the sides. You want lift up top and a clean, slightly flipped finish at the ends. A not-so-great version? Too much volume at the sides, which can create a rounder shape that loses that elongated effect.

Is the Kicktail Bob Low Maintenance?

“This cut is pretty low maintenance,” Stephen says, noting that the right tools make all the difference. Stephen recommends starting with a good brush to detangle and smooth the hair before styling. A tool like the Tangle Teezer Detangling Brush helps loosen knots without causing breakage, setting you up for a clean finish. Also, a quick pass with a flatiron and a little attention to the ends is usually enough to bring it back to life. And if you skip styling altogether, you’ll still get some natural movement.

5 Kicktail Bob Haircut Ideas:

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1. Layered Kicktail Bob

This version uses soft, blended layers to create movement and lift, especially at the crown, while keeping the signature flipped ends.

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David Fisher/Shutterstock

2. The Textured Kicktail Bob

Piecey ends and subtle bends give this take a more undone feel that creates natural movement and dimension throughout.

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Kristin Callahan/Shutterstock

3. The Sharp, Chin-length Kicktail Bob

Cut clean at the chin with minimal layering, this version is all about structure and polish.

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4. The Lob Kicktail Bob

Hitting at or just above the shoulders, this longer take offers a softer, more wearable entry into the trend. The flip is subtle but adds just enough shape and swing to keep the style from falling flat.

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Anthony Harvey/Shutterstock

5. The Tucked Kicktail Bob

Styled neatly behind the ears, this version highlights the jawline while letting the flipped ends peek through.


Deena Headshot

Fashion and Beauty Director-at-Large

  • Oversees fashion and beauty content. 
  • Former Beauty Director at Marie Claire; editorial lead at Allure, Essence, and L’Oréal-owned beauty platforms
  • Advocate for inclusive storytelling in style, beauty, and wellness