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This K-Beauty Blush Just Launched at Sephora (and It Makes Our Mornings a Breeze)

A new brand just launched at Sephora, and if you're a K-beauty fan, appreciate good packaging and are looking for ways to cut time from your morning routine, well, you're going to love Kaja. 

Pronounced "kah-jah," which translates to "let's go" in Korean, this 47-piece collection is packed with portable products that are fun to use and seriously deliver on color. From silky lipsticks to pore-blurring primers, nothing costs more than $25. Our favorite from the line? A cushion blush that you stamp onto your skin. 

The palm-size compact houses a heart-shaped applicator and a pigment-packed cushion beneath it that you use like a rubber stamp. Press the sponge into the pad and onto your cheek to leave an imprint. A few taps with your fingertips and you've got the healthy glow of a well-rested person. 

How to Apply Blush Like a Korean-Beauty Superstar



Jenny Jin Headshot Vertical 2023

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...