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This K-Beauty Blush Just Launched at Sephora (and It Makes Our Mornings a Breeze)

A new brand just launched at Sephora, and if you're a K-beauty fan, appreciate good packaging and are looking for ways to cut time from your morning routine, well, you're going to love Kaja. 

Pronounced "kah-jah," which translates to "let's go" in Korean, this 47-piece collection is packed with portable products that are fun to use and seriously deliver on color. From silky lipsticks to pore-blurring primers, nothing costs more than $25. Our favorite from the line? A cushion blush that you stamp onto your skin. 

The palm-size compact houses a heart-shaped applicator and a pigment-packed cushion beneath it that you use like a rubber stamp. Press the sponge into the pad and onto your cheek to leave an imprint. A few taps with your fingertips and you've got the healthy glow of a well-rested person. 

How to Apply Blush Like a Korean-Beauty Superstar



Jenny Jin Headshot Vertical 2023

Beauty Director

  • Oversees all beauty content at PureWow
  • Has over a decade of experience in writing and editing, both in print and digital media
  • Produces 'Youngish' newsletter, a guide to beauty in your 30s and beyond