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19 New, Game-Changing Beauty Products to Try in January

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Do your New Year’s resolutions fall somewhere between finally nailing that cat-eye liner and incorporating an anti-aging routine into your daily schedule? You’ve come to the right place. We’ve got the inside scoop on all the latest beauty launches, and frankly, there were so many cool ones this month, it was hard to narrow it down. Here, 19 beauty products we can’t wait to try.

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covergirl liquid lip colors
Amazon

Covergirl Melting Pout Liquid Lipstick

True to the name, each of the 12 shades look like molten metal and range from pretty coppers and pinks to bold blues, purples and yellows.

olay total effects whip
Amazon

Olay Total Effects Whip Face Moisturizer

Everything you love about the wrinkle-fighting favorite, now in a lightweight formula.

l oreal paris kiwi face mask
Amazon

L'oréal Paris Sugar Face Scrub

Made with real kiwi seeds and pure granulated sugar to unclog and minimize the appearance pores. 

tracie martyn amala cleanser
Dermstore

Tracie Martyn Amla Purifying Cleanser

You may not be able to visit the celeb-fave facialist alongside Mandy Moore and Lady Gaga, but this new exfoliating face wash is the next best thing.

naturabliss shock intense cream
Dermstore

Natura Bisse Essential Shock Intense Cream

Shock isn’t always a term we like to hear alongside skin care. But when it refers to luminous and hydrating results? We’re all in.

evolvh wonderbalm for curls
Dermstore

Evolvh Wonderbalm Magic For Curls

A silicone-free balm that weightlessly tames tight curls and voluminizes loose waves.

coverfx pearl luminous highlighter
Dermstore

Cover Fx Custom Enhancer Drops

Wear this pearl-infused illuminator alone or mixed into foundation for a dewy glow.

yuni warming body oil
Dermstore

Yuni Warming Body Oil

A shortcut to getting that spa-like massage at home.

nuface nubody treatment
Dermstore

Nubody Skin Toning Device

The top-rated facial gadget has finally been released as a full body treatment.

roc retinol cream
Amazon

Roc Retinol Correxion Max Daily Hydration Creme

Retinol is often incredibly drying—but not anymore.

dove repair balm
Amazon

Dove Dermaseries Fragrance-free Skin Balm

The thick consistency (it’s solid in the jar) locks in mega-moisture, without feeling greasy.

maybelline tattoo studio brow gel
Amazon

Maybelline New York Tattoo Studio Brow Gel

The waterproof formula lasts for up to two days, without transferring or smudging. (Where, oh where, have you been all our lives?)

estee lauder color correcting concealer
Saks Fifth Ave

Estée Lauder Doublewear Color Corrector

Choose between green, yellow or lavender to combat redness, dullness and sallowness, respectively.

giorgio armani face fabric
Saks Fifth Ave

Giorgio Armani Face Fabric

This brand-new liquid foundation formula starts as a mousse and dries to a powder matte finish.

mac iridescent lipstick
Saks Fifth Ave

Mac Tender Talk Lip Balm

Not only does this iridescent tube condition, but it also uses your PH levels to give off the perfect sheer tint.

rimmel london wonder wing
Amazon

Rimmel London Wonder Wing Eyeliner Stamp

Ever want to perfect the cat-eye on the first try? Now you can.

goop georgia louise butterfly stone
Goop

Georgia Louise Butterfly Facial Stone

Use this rose quartz stone in conjunction with your favorite serum for insanely effective results at home. 

rms highlighter palette
Goop

Rms Beauty Luminizer Quad

All of the brand's best-selling shades in one compact.

de mamiel winter facial oil
Goop

De Mamiel Winter Facial Oil

Each season this brand releases a new, weather-specific serum. This winter’s is rich with nourishing and aromatic essential oils, fruit and plant extracts, and fatty acids to treat dry, dull and tired skin. 


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Blue jean baby, LA lady (NYC transplant)

An avid bargain hunter, SoulCycle-goer, and vacation-planner, Katie has somehow turned her online shopping addiction into a full-time job for PureWow.