One of These Clean Foundations from Jane Iredale Is Sold Every 60 Seconds

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Sofia Kraushaar

When’s the last time I wore actual foundation? So long ago that I honestly can’t remember, though I suspect it was sometime in February, back when we used to work in offices. And while I’m ready to start wearing makeup again, I have a newfound goal to seek out products that make it feel like I’m not wearing anything at all.

Enter: Jane Iredale’s PurePressed Base Mineral Foundation. This clean formula comes in 26 inclusive shades from ivory to cocoa and has such a devoted following that one refill is sold every single minute. Why, you ask? Well, it’s a pressed mineral foundation, concealer that contains your daily dose of SPF, all while being water resistant up to 40 minutes—yes, you can sweat, swim and face mist away without compromising the SPF quality. It’s even recommended by The Skin Cancer Foundation as an effective broad-spectrum sunscreen (as are all Jane Iredale’s SPF products). And because it’s a powder, reapplying throughout the day (especially while you’re on-the-go) is super easy—just don’t forget your fluffy foundation brush.

But the reason I’m most obsessed with the PurePressed Foundation? The way it looks on my skin. The powdery formula includes light-diffusing particles that create a soft-focus effect, nearly erasing pores and fine lines. That means I look just as good IRL as I do via the Zoom “Touch Up My Appearance” filter.

This game-changing formula even packs in skincare ingredients like pine bark extract and pomegranate extract to minimize UV damage and algae extract to hydrate and soothe sensitive skin—which is completely necessary if you’re a sun worshiper like me. It also features micronized minerals, which feel weightless on skin and are oil-free, so the powder won’t cake up or melt off your face, if you happen to be working on the porch all afternoon. The only thing I don’t love? The foundation residue that rubs off on the inside of my face mask when out and about. But no one else can see it, so I’ll let it slide.

As someone who tries to only use non-toxic beauty products, I’ve become a huge fan of Jane Iredale’s clean makeup formulas. They’re free from parabens, talc, phthalates, synthetic fragrance, fillers and GMO ingredients in addition to being extensively tested for efficacy, allergies and safety. Dermatologists even give it their stamp of approval, which is a huge plus to know that it’s not causing any pore clogging or irritation issues. Plus, even the packaging is eco-friendly; keep the compact when your foundation runs out, and pop in a refill to eliminate plastic waste.

After 25 years in the clean beauty biz, it’s clear just how much love goes into the products. So even if you’re not typically a mineral foundation gal, give Jane Iredale’s a try—your Zooms will never be the same.

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Brianna Lapolla formerly held the role of Senior Commerce Editor at PureWow covering all things shopping across beauty, fashion, and lifestyle. Now, she's putting her 12 years of...