The Ilia Skin Rewind Complexion Stick with a 55K Waitlist Just Launched, and We're Stocking Up as We Speak

Cover, conceal and contour in 42 shades

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The ILIA Skin Rewind Complexion Stick in different shades.

When was the last time you were genuinely excited about a beauty launch? We'll go first: We've been counting down the days until Ilia's latest launch, along with the 55,000 people who've jumped on the waitlist because they are that eager to buy it. Let's just say the new Ilia Skin Rewind Complexion Stick ($48), which offers medium coverage to cover minor imperfections and soften the appearance of lines and wrinkles over time, is worth getting hyped about. And it doesn't hurt that it's already earned a stamp of approval from celebs like Emma Stone, Lily Gladstone and Audra McDonald.

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So, how do you get your hands on this coveted weightless stick foundation? Just head over to the Ilia site to find your perfect shade, of which there are 42! If you need some help, the brand has a tool to help you find the right shade in under a minute. Once you've secured your match, you can look forward to Ilia's Skin Rewind formula, which has a ceramide-peptide complex that's supposed to visibly firm and strengthen the skin barrier. Meanwhile, winged kelp extract is purported to help restore luminosity to the skin and butterfly lavender extract may help smooth fine lines and wrinkles over time.

The brand also claims the lightweight, buildable formula lasts up to 12 hours and "blurs pores, redness and texture with a natural matte finish." But does it actually deliver? All signs point to yes since 98 percent of users (in a clinical study of 53 people) said it instantly blurred pores and made their skin look smoother. They also said it didn't feel like they were wearing makeup, which is major if you want to avoid heavy foundation in the warmer weather. Feel free to apply it daily if you please because users also claimed their skin looked healthier and more youthful, with fewer wrinkles and fine lines, after 28 days of use.

If you're not familiar with complexion sticks, here's the rundown: You simply have to twist up the product, swipe it on the skin and blend it in with your fingers or a brush to cover your face. But if all you want to do is conceal in specific areas (like under your eyes), the brand says you should use your fingers or a brush to apply and pat into the skin. And, yes, it's formulated to work for all skin types, from oily to dry, so what's not to love?


One recent buyer shares, "This foundation is what matte should look and feel like...I love this formula so much that I also use a lighter shade as a brightening concealer and a darker shade for a cream contour. It is safe to say I am obsessed!" Clearly, this new product really does do it all, so if you weren't among the 55,000 people ready and waiting to grab a stick (or three) when it launched, we suggest you get to it fast.

Destinee Scott

Assistant Sales and Deals Editor

Destinee Scott is PureWow’s Assistant Sales and Deals Editor. She’s been chasing sales and deals for a decade and knows a good one when she sees one for fashion, home, beauty...

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