ILIA’s Limitless Lash Mascara Is the Top-Rated Clean Mascara for a Reason

PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.

ilia limitless lash mascara hero

Beloved by Julianne Hough and clean beauty buffs across the internet, ILIA is a major player in the non-toxic beauty world. And its top-rated product right now? The Limitless Lash Mascara ($28). The sleekly packaged wand promises to lift, elongate and plump lashes for a faux look without actually having to purchase and apply fake lashes. And it delivers.

We've definitely found that while we love products designated "clean," they don't always deliver when it comes to durability and quality. But ILIA's Limited Lash highly-pigmented formula packs a ton of volume while still boasting the “clean” sticker, thanks to ingredients like shea butter to coat lashes and protect eyes from irritation, beeswax to lengthen with soft, flexible hold and keratin for strength.

And the reviews tell no lies: it’s currently the brand’s number-one product on its site with a whopping average rating of 4.6 stars from over 500 reviewers.

We know what you’re thinking, and it’s true—not everything’s perfect. ILIA’s Limited Lash Mascara can dry up a bit quicker than we’d like, but the good outweighs the not-so-great in this situation that we might use the entire tube before it has a chance to dry out on us anyway.

purewow author


From 2019-2020 Ariel Scotti held the role of Editor at PureWow covering trends, wellness and more.