Beauty

From makeup and skincare recommendations to trending haircuts, nail designs and more

Editors' Picks

Medusa Ponytails Trend Editors' Picks Image

/ Chelsea Candelario

Trend Alert: Medusa Ponytails Are the Sleekest Way to Keep Frizz at Bay

merit the uniform tinted sunscreen review category

Chelsea Candelario/Merit

/ Chelsea Candelario

SPF 45. Tinted. Mineral. Merit’s The Uniform Sunscreen Nails It for Combo Skin, My Own Included

blue nail theory cat

Dasha Burobina/Getty Images

/ Chelsea Candelario

TikTok Is Obsessed with Blue Nail Theory—But I'm Calling B.S.

items every french woman has in bathroom CAT

Essie/Typology/Chanel/Diptyque/L'Occitane/ MirageC/urbazon/Getty ImagesPaula Boudes/PureWow

8 Items Every French Woman Has in Her Bathroom

/ Destinee Scott

Peace Out Just Dropped a New Jelly Version of Our Favorite Retinol Eye Stick (and It’s Even Better Than the OG)

Are At-Home Lasers Better Than Red Light Therapy? Here’s How the Treatments Compare

I Tested the Cult-Fave Sunday Riley Good Genes—Spoiler Alert, You’ll Want to Buy a Bottle While It’s on Sale

COOL WEATHER TRENDS

Wearable ways to amplify your look, from head to freshly-painted toe.

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beauty/ Stephanie Maida

The Exact Blush Margot Robbie Wore for Her Windswept Flush in ‘Wuthering Heights’

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beauty/ Dana Dickey

Do the ‘Knife-Free’ Upper Bleph Drops Really Work? I Got a Prescription to Test Them Out

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beauty/ Chelsea Candelario

How to Achieve Gray Blending for Dark Hair, According to Hairstylists

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beauty/ Marissa Wu

11 Beginner Easy Updos for Fine Hair

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beauty/ Marissa Wu

3 Editors Try The Ordinary Hair Serum. Here Are Their Honest Takes

Editors

Deena
Campbell

Fashion and Beauty Director-at-Large

Deena Campbell is an advocate for inclusive storytelling in style, beauty, and wellness. She oversees fashion and beauty content at PureWow.

about face matte fluid eye paint review chelsea candelario

Chelsea
Candelario

Former Beauty Editor

Chelsea Candelario is an editor that writes across categories including beauty, entertainment and fashion.

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Jon Kopaloff/Intermittent/Stock Montage/Contributor/Getty Images/Wiki/Paula Boudes/PureWow

beauty / Marissa Wu

Can we just…not? Sincerely, an Austenite

The Latest

/ Stephanie Maida

The Celebrity-Loved Lyma Laser is $674 Off for Black Friday—I Tried It for 40 Days to See If It's Worth It

e.l.f. Has Entered Its Haircare Era—and We Can’t Stop Raving About the Products

/ Deena Campbell

Is This the Death of the Advent Calendar?

/ Deena Campbell

When Did Hating Our Looks Become a Group Activity?

/ Destinee Scott

My Black Friday Wish List Is Full of Finds I’d Buy at Full Price—But I’m Holding Out for the Deals

/ Stephanie Maida

I Tried the iRestore Illumina Face Mask with 3 Light Modes—and It's $400 Off for Black Friday

The 23 Best Gifts to Give for Everyone on Your List, According to a Gift Guide Editor

Massage Envy’s Zero Downtime Peel Got Me Glowing in No Time (and This Skin Care System Kept Me on Track at Home)

/ Destinee Scott

The Sephora Savings Event Has Arrived—These 31 Beauty Scores Belong In Your Cart (and Your Vanity)

/ Deena Campbell

Do You Have “Ferritin Face” or Are You Just a Tired Millennial?

/ Stephanie Maida

I Tried Dyson’s New Airsmooth Heat Brush and It’s a Game-Changer for My Lazy-Girl Hair Routine

/ Courtney Mason

Sophisticated Gourmands, Skin-Like Musks and 4 Other Scent Trends Defining Fall 2026

/ Stephanie Maida

I’m a Shopping Editor—Here’s Everything on My Holiday Wish List

65 Gifts for Teens That Are Actually Cool

Merit Just Launched a New Perfume, and It's an Artistic Feast for the Eyes (and Nose)

/ Deena Campbell

PureWow Picks: Ciara’s Beauty and Fashion Picks Are Too Good to Gatekeep

/ Destinee Scott

Solawave's Viral Red Light Therapy Devices Are Buy One, Get One Free RN (Yes, Really)

/ Chelsea Candelario

Bordeaux Brunette, Gingersnap Copper and 13 More Fall Hair Colors to Rock This Season

/ Stephanie Maida

All Hail the 'Thigh Lie,' Every Celebrity's New Favorite Pose

TikTok Really Wants You to Eat Your Skincare…But Should You?

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