Here's Why Niacinamide Is the Buzziest Skincare Ingredient of 2021

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EltaMD UV Clear Broad-Spectrum SPF 46


As the name suggests, this multitasking sunscreen goes on completely clear, making it ideal for everyday application.

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Vintner’s Daughter Active Treatment Essence


Packed with over 30 powerful botanicals, this cult-fave serum provides just about every skincare benefit you can think of.

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Sunday Riley Clean Rinse Clarifying Scalp Serum


Apply Sunday Riley’s clarifying serum to your scalp a few times a week to clear build-up and promote healthy hair growth.

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ZitSticka Goo Getter


Put these blemish-clarifying patches to your maskne before bed, and wake up to smaller, less angry breakouts.

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The Ordinary Niacinamide 10% + Zinc 1%


This potent formula fights dark spots, acne and excess oil. And it’s only $6!

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Peace Out Acne Treatment Serum


One PureWow editor says this is the only product that clears her stubborn hormonal acne.

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Erasa XEP-30 Extreme Line-Lifting and Rejuvenating Concentrate


See ya, forehead lines and crow’s feet. This treatment is basically Botox in a bottle—but way less invasive.

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Paula’s Choice Skin Balancing Pore-Reducing Toner


Invest in this soothing toner, so redness and large pores become a thing of the past.

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First Aid Beauty Eye Duty Niacinamide Brightening Eye Cream


Behold, the easiest way to banish dark circles...for good.

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SkinCeuticals Metacell Renewal B3 Anti-Aging Moisturizer


This moisturizer erases signs of aging so well, it’s earned a near-perfect five-star rating on Dermstore’s site.

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Youth to the People Yerba Mate Resurfacing + Exfoliating Energy Facial


There’s no better mask for instant smoothing and brightening. Trust us.

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Murad Retinol Youth Renewal Night Cream


Potent, yet gentle, this lightweight, retinol-infused night cream promotes youthful, glowy skin.

purewow author

Assistant Commerce Editor

From 2019 to 2021 Kara Cuzzone held the role of Assistant Commerce Editor covering sales and deals across beauty, fashion, home and wellness.