Gwyneth Paltrow’s Go-To Clean Mascara Is Normally Only $26 (But It’s on Sale Now for 20% Off)

It's on sale right now

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Want to know how Gwyneth Paltrow achieves her long, voluminous lashes? Well, apparently the secret lies within Kosas’s Big Clean Mascara, which normally goes for $26. But today must be our lucky day because the long-wear mascara is currently 20 percent off as part of the beauty brand’s annual Friends & Family Sale, which will be going on from September 25 to October 1, 2023. 

Back in March 2021, the Goop founder appeared on an episode of Vogue’s YouTube series, Beauty Secrets. While sharing a peek into her beauty and wellness routine, the 50-year-old actress shared how the item is her holy grail. 

“It’s just great,” she says while applying the product on camera. “It’s buildable [and] it’s thick when you want it to be. But you can also be very subtle with it.”

Keep reading to learn more about Kosas’s Big Clean Mascara.

Kosas’s Big Clean Mascara ($26 $20) is a clean, long-wear formula that can help achieve those big, fluffy lashes. Formulated with haircare serums like castor oil and plant-based sugars, Kosas’s Big Clean Mascara lasts up to 12 hours. And the list of benefits just goes on—the beauty product is cruelty-free as well as gluten-free, so it doesn’t include harmful chemicals like acrylates, parabens, phthalates, silicones, etc. Oh, and did we mention it’s safe for sensitive eyes? 

If Paltrow’s rave review wasn’t enough, just look at what past customers had to say about Kosas’s Big Clean Mascara. One reviewer (who gave the product a 5-star rating) wrote, “Light, easy to apply and looks great!” Another customer who previously purchased the mascara said, “Loved how full it made my eyelashes look. It stayed on really well.” Need we say more?

Once again, Kosas’s Big Clean Mascara is 20 percent off right now on the official site, so get it while it’s still in stock for the brand’s Friends & Family Sale

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Assistant Editor, News And Entertainment

Karelle McKay is the Assistant Editor of News and Entertainment at PureWow. Before she started writing about all things pop culture, she was a literal couch potato who loved...