5 Lipstick Shades That Look Good on Everyone

From red to coral and even oxblood

In general, trying and buying makeup is a very personal experience. One shade rarely—if ever—fits all. And though we have yet to crack the code on a foolproof foundation, we are pretty darn close with our lipstick choices. Here, five universally flattering shades to swipe now.

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The Perfect Red: Revlon Love Is On

We’d bill this an everyday red that’s bold enough to brighten up your face (yet deep enough not to look garish). In fact, it was the only lipstick that most of our editors (of varying skin tones and styles) could agree on.

Revlon ($10)

lipstick queen
Lipstick Queen

The Perfect Neutral: Lipstick Queen Saint Natural

It’s the classic barely-there shade that amplifies your natural lip color just so. Equal parts pink and brown (and with a sheer finish), there’s pretty much no room for error.

Lipstick Queen ($24)


The Perfect Pink: Nars Schiap

Though it may seem alarmingly bright at first glance, this power pink adds a transformative pop of color to all who wear it. Still a tad nervous about rocking such a vibrant hue? Press it on with your fingertip to diffuse the pigment.

NARS Cosmetics ($28)

Elizabeth Arden

The Perfect Coral: Elizabeth Arden Neoclassical Coral

Corals, by their very nature, are more forgiving than most shades. While not everyone will look good (or feel comfortable) in a bold red or orange lip, coral offers a beautiful blend of both.

Elizabeth Arden ($25)

tom ford1
Tom Ford Beauty

The Perfect Oxblood: Tom Ford Black Dahlia

Don’t be afraid of a vampy hue. The key is to find something that’s slightly more berry-toned than black to keep it from looking too severe. And if that all sounds a little confusing, we swear by this elegant berry from none other than Mr. Tom Ford.

Tom Ford ($53)

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Jenny Jin Headshot Vertical 2023
Jenny Jin

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...
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