I Tried This Bestselling Honey Mask from Briogeo (And My Hair Has Never Felt Softer)

In a sea of plain white jars and unremarkable bottles, I was truly delighted by this honey bear-shaped hair mask. And while its adorable packaging is what made me want to try it, it’s since made a cozy home in my shower (where it is perhaps hibernating for the season or at least until I run out).

Fans of the cult brand will recognize that it shares a near-identical name (and ingredient list) as its bestselling mask. The main difference between the OG and this version is that, in addition to the rosehip oil and algae extract, the bear also includes organic, unpasteurized honey for added hydration.

Honey, as some of you may already know, is a natural humectant that draws moisture into bone-dry strands. It gives the mask a thick, rich texture that spreads easily—and yet, despite its viscosity, it doesn’t weigh things down or make your hair fall flat either. Think: Fully conditioned, but never greasy (which is helpful for my fine-haired friends out there.)

The scent also strikes the right balance of being satisfyingly sweet and long-lasting, but not overly cloying. Just strong enough to perfume your hair so that you catch a pleasant whiff here and there, but not so overpowering that the person sitting next to you gets a migraine.

I save it for the weekends when I am really able to take the time to let it absorb for the full 10 plus minutes, as the label suggests. Once I rinse it off, my hair is noticeably silkier and free of any knots or tangles. As it dries, I've found that things just get better, smoother and easier to style—that is, if I choose to style it at all.

The only downside to getting addicted to this mask is that it’s currently a limited-edition release. So if anyone wants to start a petition to make this a permanent part of the line, let’s join forces. In the meantime, I’ll be stocking up on a few bottles.

Jenny Jin Headshot Vertical 2023
Jenny Jin

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...
read full bio