The Best Vegan Beauty Products from Cult-Favorite Brands (All Under $50)

Maybe Vegan-uary is your way of life, or maybe you’re simply vegan-curious. Either way, these seven products should be added to your beauty shopping list stat. All of them are free of animal-derived ingredients and by-products (no milk, honey, beeswax or lanolin) and they’re cruelty-free, meaning each one is plant-based and never tested on animals (those two things aren’t necessarily interchangeable, FYI). Yep, we did our homework so you don’t have to. All you need to do is keep scrolling for our plant-based faves, all under $50.

1. Milk Makeup Kush High Volume Mascara

Completely vegan since 2018, Milk’s best-selling mascara is one PureWow editor’s go-to for full, feathery lashes. And with more than 2,500 five-star reviews on Sephora, it’s safe to say she’s not alone. Instead of using animal-derived wax, the mascara enlists plant-derived oils that fuse heart-shaped fibers to lashes for added volume and length.

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Beboe Therapies

2. Beboe Therapies High-potency Cbd Face Mask

Beboe Therapies, the makers of some very powerful plant-based CBD skincare products, launched this sheet mask with the highest potency full-spectrum hemp-derived CBD. This hero ingredient works to balance and calm skin while plant-extracted AHAs repair damage, and a winning combo of vitamin C, ceramides, aloe, algae extract and niacinamide rejuvenate, moisturize, brighten and support skin cell turnover. This entirely vegan brand is also responsible for a PureWow beauty editor–loved body balm, a reparative daily face cream with a collagen-stimulating squalane and peptide complex, and a luxury face serum with 300 milligrams of CBD to calm and brighten skin.

Buy It ($18)

3. Veque Nail Polish

Pronounced “vay-cay” (as in our fave summer activity), this chic line of vegan, cruelty-free nail polishes launched in Seattle in 2017 and now boasts 60 different opaque nail shades, including fan favorites “Faded Wisteria” (above) and “Opera” (a rich berry). All of the polishes are also 9-free, meaning they don’t contain formaldehyde or the eight other harmful chemicals many brands still employ.

4. The Ordinary “buffet”

Not all of The Ordinary’s products are vegan, but they’re all vegetarian and cruelty-free. One vegan product that’s been causing a buzz in the beauty world is “Buffet,” an antiaging mixture of hyaluronic acid, peptides, amino acids and biodynamic derivatives that reduces fine lines and wrinkles.

5. Haus Laboratories Glam Room Eye Shadow Palette

Easily blendable and buildable, this combo of shimmery and matte shadows from Lady Gaga’s new, completely vegan makeup line is formulated without any animal derivatives and is never tested on animals either. Plus, it’s got an average rating of 4.7 stars from more than 200 Amazon reviews, with lovers of the product citing the luxe packaging and elevated everyday hues.

6. Cover Fx Power Play Foundation

Every product from Cover FX is vegan, using natural and sustainable substitutes like algae and green tea. Their cult-favorite foundation comes in 40 shades and contains algae extract to protect skin against pollution and environmental stressors, as well as rice hull powder and rice bran wax to create a silky-smooth liquid that goes on matte and dries to a weightless finish.

7. Ilia Color Block High Impact Lipstick

All of Ilia’s products are clean, cruelty-free and Leaping Bunny certified (meaning they’re never tested on animals anywhere in the world), but not all of them are vegan. This vegan lipstick, however, is one of the brand’s best sellers, so it forgoes the traditional lipstick ingredient beeswax for plant-derived oils and waxes instead (like sunflower seed wax and apricot oil). It effectively delivers richly pigmented colors, from reds and browns to pinks and corals (like the gorgeous “Grenadine” shade above).

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Roberta Fiorito

Senior Editor, Branded Content + Cohost, Royally Obsessed Podcast

In her 8 years at Gallery Media Group, Roberta has written about fashion, beauty, news, trends and the royal family. She is currently Senior Editor of Branded Content at...
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