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25 Best Styling Products for Natural Hair

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You probably already have a favorite shampoo and conditioner. And you’ve definitely tried your fair share of hair masks. But when it comes to styling products for natural hair, testing your way through all the endless options can be, well, exhausting. You start asking yourself, “Does my hair work better with a cream or gel? What about a defining mousse or spray?” And don’t get us started on edge control. Luckily, we broke down all the products you’ll need to step out looking like a million bucks.

8 Tips to Properly Care for Natural Hair, Straight From the Founder of Miss Jessie's


Leave-in Conditioner

best styling products for natural hair sheamoisture
Amazon

1. Sheamoisture Jamaican Black Castor Oil Strengthen & Restore Leave-in Conditioner

With over 13,000+ five-star reviews, this leave-in conditioner is a must-have in your styling collection. Its formula nourishes, repairs and strengthens strands. Whether you have dry, damaged or dull hair, users can’t stop comparing the before and after results.

best styling products for natural hair mizani
Amazon

2. Mizani 25 Miracle Milk Leave-in Conditioner

This leave-in spray is labeled a “miracle” for a reason. The key ingredient—coconut oil—assures the product doesn’t weigh down your hair but leaves locks frizz-free and moisturized instead. The lightweight formula also acts as a heat protectant and detangler spray too, so you can minimize your routine.

best styling products for natural hair pattern
Ulta

3. Pattern Leave-in Conditioner

After washing your hair, this leave-in conditioner seals moisture, detangles sections and defines curls. With ingredients like castor oil, coconut oil and tea tree oil, rest assured your hair is in good hands. Plus, a welcoming scent (i.e. jasmine, bergamot and sweet sandalwood) is a great addition.

best styling products for natural hair mielle organics
Amazon

4. Mielle Organics Pomegrante & Honey Leave-in Conditioner

Calling all type 4 gals. This Mielle pick improves shine, boosts hydration and reduces frizz. The babassu oil, pomegranate extract and honey blend protect coils while fighting off dryness and breakage.

best styling products for natural hair alikay naturals
Target

5. Alikay Naturals Lemongrass Leave-in Conditioner

For all the L.O.C method fans, this leave-in is essential to the routine. The moisturizing mix (silk amino acids and aloe vera) nourishes, strengthens and conditions locks. But it’s the key ingredient—lemongrass oil—that promotes shine, volume and growth. Just a few spritzes directly from roots to ends are all you need for healthy hair.

best styling products for natural hair sheamoisture curl enhance smoothie
Ulta

6. Sheamoisture Coconut & Hibiscus Curl Enhancing Smoothie

This smoothie works wonders on curls and smells divine. The blend of butters (mango seed and shea butter) and oils (coconut oil and avocado oil) defines curls, minimizes frizz and restores moisture. With over 3,000+ five-star reviews, users continue to comment on its lightweight formula and distinct scent over and over again.

best styling products for natural hair camille rose
Amazon

7. Camille Rose Almond Jai Twisting Butter

If you’re looking for moisture and definition, check out this twisting butter. It’s formulated with almond extract, honey and aloe vera to nourish, condition and transform natural hair. It’s also designed to promote hair growth, soften curls and smooth frizz.

best styling products for natural hair carols daughter
Amazon

8. Carol’s Daughter Coco Crème Coil Enhancing Moisture Butter

Do you have super dry coils? Well, this curl butter wants to be the solution to your hair woes. The butter blend features shea butter, mango butter and murumuru butter for maximum moisture. The styling cream promises long-lasting definition, shine and softness to dry hair.

best styling products for natural hair cantu
Amazon

9. Cantu Coconut Curling Cream

Can we talk about this ingredients list? From shea butter and coconut oil to jojoba oil and mango seed butter, this curling cream is no joke. Just apply on damp hair (or at times when your curls need a moisture boost) and watch it condition and soften locks.

best styling products for natural hair curls
Target

10. Curls Creme Brule Whipped Curl Cream

Whether you’re doing twists for bed or need a refresher during the week, reach for this curl cream. Its core ingredients (almond milk, shea butter and aloe) add shine, reduce frizz and smooth curls. Plus, the whipped texture lets you shape and define your locks to your liking.

best styling products for natural hair curlsmith
Ulta

11. Curlsmith Curl Defining Styling Souffle

With 700 five-star ratings on Ulta alone, you know the styling souffle has to be a winner. Thanks to non-greasy oils (i.e. babassu, flaxseed and avocado oil), the combo creates bouncy and soft waves. However, be prepared for a slight crunch with the first application. Thankfully, it’s temporary to enhance overall definition and shine.

best styling products for natural hair pattern curl gel
Ulta

12. Pattern Curl Gel

When it comes to gel, we dream of a strong hold minus the crunch. The curl gel defines your hair pattern and still leaves room for bounce and flexibility. It stands apart from your typical gel picks based on the creamy formula (aloe vera, coconut oil and cacay oil). As a result, you can expect a product that glides onto hair effortlessly.

best styling products for natural hair curls blueberry bliss curl control jelly
Amazon

13. Curls Blueberry Bliss Curl Control Jelly

Yes, the styling jelly can define, defrizz and hold your curls. But it’s the signature blueberry scent (including argan oil, aloe leaf juice and castor oil) that has 2,000+ customers on Amazon adding it to their carts. However, don’t let the fragrance fool you. The blueberry extract promotes hair growth, prevents breakage and boosts hydration.

best styling products for natural hair kinky curly
Target

14. Kinky Curly Curling Custard Natural Styling Gel

Say goodbye to dullness and frizz. This curling custard keeps a strong hold without the grease, crunch or dryness. Thanks to the mixture (filled with agave nectar), it defines your ringlets without sacrificing length.

best styling products for natural hair uncle funkys
Target

15. Uncle Funky’s Daughter Curly Magic Curl Stimulator

Whether you’re doing twist-outs, a wash-and-go or starter locs, let this curl stimulator guide you. The aloe vera juice, vitamin E and agave nectar extract combo enhances any look, and the sulfate-free gel tames frizz, adds moisture and improves shine.

best styling products for natural hair bread
Sephora

16. Bread Hair Oil Everday Gloss

Do you have dryness, frizz and/or breakage? This daily oil softens and smooths your natural hair. Its ingredients—Kakadu plum oil and safflower oil—ensures sections aren’t greasy, but instead silky and glossy for the rest of the day. Plus, you can apply wet or dry depending on your hair concerns.

best styling products for natural hair bomba curls
Target

17. Bomba Curls Dominican Forbidden Volumizer Oil

This multipurpose oil can be a great staple to your hair routine. The lightweight formula (soybean oil, castor oil, black cumin seed oil and coffee seed oil) moisturizes the hair and scalp, smooths sections and promotes healthy hair growth. It’s also great for all hair types including color-treated ‘dos.

best styling products for natural hair flawless by gabrielle union
Sally Beauty

18. Flawless By Gabrielle Union Restoring Exotic Oil Treatment

With “restoring” in the name, the hair oil sticks to its goal. Infused with jojoba oil, Indian neem oil and castor oil, this gentle mix seals moisture in, protects against heat damage and reduces frizz. So, enjoy using it as a daily moisturizer, a hot oil treatment or a heat protectant at any time.

best styling products for natural hair mielle organics oil
Target

19. Mielle Organics Rosemary Mint Scalp & Hair Oil

If dryness is your middle name, this rejuvenating oil allows you to say goodbye to it once and for all. A few drops to the scalp can nourish hair follicles and reduce irritation. And use it as a hot oil treatment to smooth split ends and support length retention.

best styling products for natural hair kreyol essence
Ulta

20. Kreyòl Essence Haitain Black Castor Oil

When it comes to castor oil, we natural gals can rely on its bountiful benefits. This 100 percent black castor oil is a prime example. The $18 pick is loaded with fatty acids and vitamin E to promote hair growth, eliminate dry hair and improve shine. It can also be used on the body to soothe muscle aches and fade stretch marks.

Edge Control

best styling products for natural hair eco styler
Target

21. Eco Styler Professional Styling Gel

If you think gel means dry, hard-as-a-rock hair, then this soft olive oil-infused product will totally blow your mind. Olive oil helps your scalp naturally regulate its own oil levels, so it retains moisture while your baby hairs are held securely in place with lots of shine.

best styling products for natural hair mielle organics edge gel
Target

22. Mielle Organics Edge Gel

Don’t even bother with any other edge gel. This one is formulated with organic honey and ginger for flexible hold without any white residue. Whether you use it on curly or straight hair, it won’t flake, feel tacky or look greasy.

best styling products for natural hair taliah waajid
Amazon

23. Taliah Waajid Hairline Help 2-in-1 Edge Growth

It’s time to give your edges attention. Infused with castor oil, grapeseed oil and biotin, this edge control is designed to revive your hairline and prevent hair loss in the area. While you’re rocking your protective style, sleek down your edges to promote hair growth and repair any damage.

best styling products for natural hair curls blueberry bliss control paste
iHerb

24. Curls Blueberry Bliss Curl Control Paste

When argan oil, mango butter and blueberry extract are involved, be prepared for your baby hairs to look sleek and smooth. The paste adds sheen, encourages growth and tames curly edges. The texture also makes it easy to sculpt and shape to fit your style.

best styling products for natural hair kaleidoscope
Sally Beauty

25. Kaleidoscope Miracle Edges

This edge-controlling pomade promises a long-lasting hold—regardless of hair texture and type. It’s core ingredients (like castor oil, jojoba oil and sunflower oil) keep baby hairs moisturized and smoothed. Mix in other soothing components—tea tree and peppermint oil–to help prevent flakes, breaks and dryness.



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Associate Editor, Ultimate Fangirl, Aspiring Beauty Guru

Chelsea Candelario is an Associate Editor at PureWow. She has been covering beauty, culture, fashion and entertainment for over a decade. You'll find her searching the internet...