I'm a Beauty Editor and These Are the 8 Beauty Launches I'm Most Excited About Right Now

This month’s picks are all about ease. We’re talking beauty products with a breezy application and straightforward results, and the cherry on top? Getting plenty of bang for your buck since each pick falls under $40. From a foolproof lip color to an undereye brightener that blends like a dream, here are the eight beauty launches I’m most excited about right now.

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The Best New Beauty Launches At A Glance:

The Undereye Brightener

1. Ole Henriksen Banana Bright+ Vitamin CC Sticks

Ole Henriksen

This color correcting stick is exactly what I’ve been looking for in an undereye product. Though it doesn’t have the same level of coverage as a concealer, I prefer this because it neutralizes any shadows around my eyes without requiring a ton of blending. (Also, it doesn’t settle into fine lines or emphasize dryness as it wears.) Just glide it beneath your eyes and tap it in with your fingertips to get a soft, but noticeable brightening effect, courtesy of the reflective mineral pigments and vitamin C in the formula.

The Juicy Lip Crayon

2. Tower28 JuiceBalm Tinted Lip Balm


If you’re looking for an easy breezy lip color that doesn’t require much precision to apply and actually feels good on your lips, look no further than this chubby crayon from Tower28. It has a shea butter base and other juicy ingredients like mango seed oil and vitamin E to blanket your lips in moisture, shine and a hint of color that’s buildable, but impossible to overdo.

The dream cream

3. cocokind Resurrection Polypeptide Cream


cocokind had one driving goal when creating this moisturizer: deliver the experience and results of a luxury moisturizer for under $30. Speaking as someone who has tried all the fanciest lotions and potions under the sun, I can confidently say they delivered. Named after the resurrection plant, this velvety cream uses a blend of plant-based polypeptides, resurrection plant extract, squalane and watermelon seed oil to restore moisture levels to your skin and protect it from trans-epidermal water loss (public enemy #1 for dryness). The fragrance-free formula is also surprisingly lightweight, leaving my skin soft, not sticky.

The volumizing dry shampoo

4. Olaplex No. 4D Clean Volume Detox Dry Shampoo


Meet the buzzy haircare brand’s very first dry shampoo. It features the same bond repair tech their products are known for (which helps to restore broken bonds causes by chemical damage and everyday wear and tear), as well as an ultra-fine brown rice starch to absorb oils, while adding volume. Used between washes, it refreshes my hair without making it feel gritty and weighed down, which dry shampoos often do.

The iridescent nail polish

5. Olive & June Seashell Collection

Olive & June

Move along, glazed donut nails. 2023 is all about its subtler cousin, lip gloss nails. And there’s no easier way to get this iridescent mani at home than with any of the four shades in Olive & June’s Seashell Collection. Whether you go for the gold, pink, lavender or grey-toned shimmer, you’ll be delighted by the way they brighten up your Crypt Keeper hands this time of year in two coats.

The satin blush

6. Danessa Myricks Yummy Skin Blush

Danessa Myricks

Speaking of looking like a Crypt Keeper lately, another pick that’s been immensely helpful this winter is this blush (that also doubles as lip color). The pigmented formula packs a ton of color but can be sheered out to your liking thanks to its forgiving texture: a satin soft matte that gives you the look and feel of a cream blush, but with the lasting power of a powder.

Between having bangs and an affinity for hair styling products, I’ve noticed an increase in breakouts on my forehead and along my hairline recently. Enter this foaming wash, which has willow bark extract and beta hydroxy acids to gently, but thoroughly exfoliate dead skin cells and help unclog my perpetually clogged pores. (Note: I have drier, more sensitive skin on my cheeks, so I only use this on my T-zone and around my hairline which are oilier and heartier, and I’ve also started using it on my chest and back in the shower to help with body acne.)

The revamped classic

8. Glossier Balm Dotcom


Since its initial launch in 2014, Glossier’s Balm Dotcom has cemented its status in the pantheon of cult favorite beauty products. However, this doesn’t mean it can’t be improved upon. As of this February, the beloved balm got a few updates based on customer feedback. Some key changes include a new applicator tip and the omission of petrolatum, which is commonly used as a conditioning ingredient in products but is non-renewable. It was replaced with castor jelly, a vegetable-based and fully renewable ingredient that feels like petrolatum—just a little less greasy. Therein lies the biggest difference for a keen observer (and longtime fan of the original): The original Balm Dotcom had a thicker, almost salve-like consistency to it, whereas 2.0 feels a bit lighter and buttery.

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Jenny Jin Headshot Vertical 2023
Jenny Jin

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...
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