ComScore

13 Useful Hair Products That Are Must-Haves for Blondes

PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. You can learn more about that process here.

Purple shampoo? Check. Heat protectant spray? Check. Low heat hair tools? Yup, got those too. Maintaining bleached blonde hair is a constant challenge because it can quickly turn brassy and is prone to breakage. Which is why it’s important to invest in quality products that will protect your strands. Here, 13 of our top picks that will maintain the health, shine and brightness of your blonde hair (because nobody wants their hair to break off or turn orange, right?).

I Tried a Popular TikTok Creator’s Skincare Line to See If It’s Really Worth the Hype


dry bar
Sephora

1. drybar Prep Rally Prime & Prep Detangler

Formulated for all hair types, this spray will protect your strands from heat—and detangle any post-shower knots. Use it on wet hair to shield it from the heat exposure of your hair dryer and other hot tools.

paul mitchell
Ulta

2. paul Mitchell Platinum Blonde Shampoo

This purple shampoo lends a cool cast over any brassy areas of your hair. Use it once or twice a week to upkeep your blonde color (but don’t leave it on for too long, especially after a new set of highlights, because it can turn your hair lavender).

dyson airwrap
Ulta

3. dyson Airwrap Complete Styler

While this styler is a bit of an investment, it’s 100 percent worth it. Not only do you get multiple tools in one, but the targeted air flow also decreases the amount of heat exposure on your hair so it’s less damaging. Use it to give yourself an at-home blowout that will last for multiple days.

ouai leave in conditioner
Sephora

4. ouai Detangling And Frizz Fighting Leave-in Conditioner

Bleach can cause your strands to become dry and porous, so keeping it quenched will help prevent any breakage and tame any frizz. This leave-in spray will keep your locks super soft and shiny throughout the day.

christophe robin
Sephora

5. christophe Robin Cleansing Hair Mask With Lemon

If your hair needs repair, try this mask to restore moisture and help mend any broken bonds and split ends. Loaded with nourishing ingredients like chamomile to seal the outer cuticle and lemon peel extract to gently exfoliate your scalp, it also has St. John’s Wort to brighten up any dulling that’s crept in.

kerastase blonde absolu
Sephora

6. kerastase Blond Absolu Strengthening Oil

This hydrating oil was designed specifically for damaged blonde hair and it focuses on strengthening weak bonds to avoid future breakage. Using this after new highlights will also help your tresses recover from the bleaching process. Run a few drops through your hair to leave it with a bit of shine and a fresh floral scent.

madison reed
Ulta

7. madison Reed Light Works Bond Building Cleansing Treatment

Rebuilding the bonds in damaged hair after years of getting highlights takes time. Luckily, this treatment helps speed things up along the way. The formula treats compromised strands from the inside by locking in moisture, while gently cleansing away any impurities. It will also leave your locks looking extra glossy and full after you style it.

boar brush
Amazon

8. urtheone Boar Bristle Hairbrush

Whether you have thick or thin hair, this brush will glide through any tangles and redistribute the oils from your scalp to your parched ends. While some brushes rip through your hair and can cause more breakage, this one gently pulls apart knots, leaving your strands unharmed.

shower head
Amazon

9. aquahomegroup Luxury Filtered Shower Head

Depending on where you live, the water you use can affect the health of your hair—without you even realizing it. That’s because hard water is likely to have excess chlorine and other harmful substances that can dry out your hair (and skin) over time. This shower head filter removes those chemicals to leave your hair feeling softer and your blonde staying brighter for much longer. This one has over 8,000 five-star ratings praising its effectiveness. “My skin is softer and my blonde hair color is now a true blonde without brassy tones and it’s also softer and less tangled,” one reviewer says.

kitsch
Sephora

10. kitsch Satin Pillowcase

By now, you’ve probably heard that satin pillowcases are good for your hair. Not only do they keep you from waking up with bedhead, but they also help prevent breakage and minimize any friction caused by tossing and turning while you sleep. This satin case ensures that your strands seamlessly glide across your pillow—no matter how many times you switch from your side to your back.

corrale
Sephora

11. dyson Corrale Hair Straightener

Are you addicted to straightening your hair? If so, investing in a tool that evenly distributes the heat to decrease the amount of exposure to highlighted tresses is the way to go. Plus, the copper plates on this straightener are flexible, so you get better control while you style and are less likely to experience pulling (which is crucial when your hair is already at risk for breakage).

olaplex no 3
Sephora

12. olaplex No. 3 Hair Perfector

Add volume and heal damage with this hair protecting mask. It’s also a Sephora favorite with over 2,000 five-star ratings. As one reviewer shares: “I just bleached my light brunette hair to a golden blonde and it made my curls super dry. This hair mask has completely saved my hair! I used it twice a week before I wash my hair and I leave it in for like an hour. Highly, highly recommend if you have your hair colored.”

kerastase blonde mask
Sephora

13. kerastase Blond Absolu Anti Brass Purple Mask

Speaking of masks, this one nourishes damaged hair, while color correcting any brassiness. If you’re seeing a lot of unwanted warm tones infiltrating your highlights, a couple of treatments with this purple mask should knock them right out.