The 7 Best Drugstore Serums Under $30
True: A face serum can do wonders for your skin. False: It needs to cost eight billion dollars to be effective. Serums are super concentrated, so they pack in the active ingredients, no prescription required. And thankfully, a few drugstore versions get the job done without blowing your entire paycheck. Presenting our seven favorites.
Yes To Blueberries Intensive Skin Repair Serum
If you care as much about what you put on your body as what you put in it, this is the serum for you. It’s rich in polyphenol antioxidants and natural alpha-hydroxy acids (which are found in apples and black currants) that help refresh and brighten your skin's surface.
Yes To ($13.19)
Olay Regenerist Regenerating Serum
This brand has a serious passion for restoring skin’s elasticity at reasonable prices. And its Regenerist Regenerating Serum is arguably leading the charge. It’s a fast-penetrating formula that’s crafted in a lightweight gel serum. Say hello to younger-looking skin after just four weeks.
Aveeno Absolutely Ageless Intensive Renewal Serum
Not a fan of fruity scented creams and oils on your face? Yeah, we get it. But don’t let the blackberry complex in this lightweight serum deter you. It helps improve your skin’s texture and minimize the appearance of wrinkles. And the smell won’t be anything like wearing a fruit basket on your face. We promise.
Burt’s Bees Renewal Intensive Firming Serum
This beloved brand has offered natural health and beauty care products for 30 years, but its renewal collection is the bee’s knees. Its serum is clinically shown to visibly improve the appearance of dark circles and under-eye puffiness in four weeks, as well as visibly firm skin and reduce the appearance of fine lines and wrinkles in eight weeks.
Burt’s Bees ($19.99)
CeraVe Skin Renewing Serum
A dermatologist favorite, this serum helps repair your skin's protective barrier while diminishing the appearance of fine lines. Once you try it, you’ll never turn back.
RoC Retinol Correxion Deep Wrinkle Serum
Tired of heavy, thick creams that weigh your skin down? Try this serum that’s light in texture and absorbs into your skin faster than you can say, “goodbye wrinkles.”
Neutrogena Ageless Intensives Anti-Wrinkle Deep Wrinkle Serum
Apply this non-comedogenic (which basically means it won't clog your pores) serum to help neutralize skin-damaging free radicals for healthier looking skin. Unlike most drugstore favorites, this formula targets crow’s feet, super-deep forehead wrinkles, laugh lines and those annoying under-eye circles.