The 50 Best Beauty Products of All Time


While many of the lotions and lipsticks we use are swapped on a whim, these 50 picks never leave our collective arsenal. Behold the beauty products that we restock over and over again.


Clinique Dramatically Different Moisturizer

Ah, the yellow bottle. Many years (and some lines) later, we still gravitate toward this classic lotion because, well, it works.

Clinique ($27)


Laura Mercier Tinted Moisturizer

With a smooth application, SPF 20 and a hydrating finish, this classic cover-up has made our morning routines so much easier.

Laura Mercier ($44)


L’Oréal Colour Riche Le Lacque Lip Pen

With a slim, retractable tip that’s loaded with pigment, lipstick doesn’t get much easier to apply. Seriously, you can fill in the perfect red (or pink) pout sans mirror.

L’Oréal Paris ($5)


Rimmel Kohl Kajal Waterproof Eyeliner

Guys, this has nearly 1,000 positive reviews on Target alone—we’re not at all surprised given how silky and budge-proof it is. Did we mention it’s only four dollars?

Rimmel London ($4)


NARS Orgasm Blush

One shade does not usually fit all when it comes to makeup, but this is the rare exception that continues to remain a best seller in stores and a mainstay in our bags.

NARS ($30)


Maybelline Great Lash Mascara

It's the first mascara we ever used, and the glossy formula still reigns supreme in the drugstore aisles. (Thankfully, we're much better at applying the stuff now.)

Maybelline ($6)


Essie Gel Couture Polish

We were always pretty skeptical about at-home gel polishes, but this one truly lives up to its long-wearing claims. We easily get a solid ten days out of this—sometimes even 12.

Essie ($12)


Charlotte Tilbury Filmstar Bronze & Glow        

The brainchild of a major makeup artist, this bronzer and highlighter duo has such finely milled pigments and shimmer that it’s impossible to overdo.

Charlotte Tilbury ($68)


Drunk Elephant Glycolic Serum

A star product that catapulted this previously indie brand to cult status, this potent serum somehow gets rid of dead skin (and keeps breakouts at bay) without being too harsh or drying.

Drunk Elephant ($90)


La Roche Posay Anthelios SPF 60 Melt-In Sunscreen Milk

Non-greasy, not chalky and highly effective: What more do you want from a sunscreen?

La Roche-Posay ($36)


NARS Lip Gloss             

Leave it to NARS to create a lip gloss that defies everything we’ve ever hated about the stuff before. It’s lightweight, never sticky and super hydrating—with just the right amount of color.

NARS ($26)


RMS Living Luminizer

It’s the rare highlighter that isn’t too sparkly or heavy and makes your skin look like it’s got a healthy glow wherever you apply it. 

RMS Beauty ($38)


Living Proof PHD Dry Shampoo

Oily roots and stale smells are no match for this stuff. It has fast-absorbing powders that soak up grease, while a time-released fragrance basically Febreezes your strands.

Living Proof ($22)


Urban Decay Eye Shadow in Smog

While it’s best known for its palettes, some of us might not need (or use) all 12 shades—which is why this coppery bronze shimmer alone is perfect for everyday wear.

Urban Decay ($19)


Dr. Jart Water Replenishment Sheet Mask

If you only try one sheet mask, make it this one. No matter your skin type or concern, it will leave your complexion dewy and bright for hours afterward. 

Dr. Jart ($8)


Benefit Boing Industrial Concealer

Another staff favorite because, and we quote, “it truly is industrial and will cover everything.”

Benefit Cosmetics ($15)


Kiehl’s Midnight Recovery Serum

Aka the antidote to dry, dull and lackluster skin.

Kiehl’s ($46)


Smith’s Rosebud Salve

In the words of one of our discerning editors: “It’s super cheap and you can use it everywhere—on lips, on brows and to tame flyaways." Even your cuticles will thank you.

Rosebud Perfume Co. ($6)


Tatcha Dewy Skin Mist

Fact: Many mists on the market are made up of mostly water. This one is packed with squalane, which actually hydrates your skin and leaves you looking, well, dewy.

Tatcha ($48)


Clairol Shimmer Lights Shampoo

Blondes and silver foxes in the know rely on this purple shampoo to keep their strands bright, shiny and free of brassy tones. 

Clairol ($10)


Anastasia Brow Wiz                   

Different strokes for different folks…unless we’re talking about this cult-favorite brow pencil that’s easy to use and flatters all who do.

Anastasia Beverly Hills ($21)


Dove Beauty Bar

We’ve used all of the fancy shower gels and soaps under the sun, but always go back to this bar because of the way it makes our skin smell (clean, not cloying) and feel (soft, not stripped).

Dove ($4 for pack of four)


La Mer Lip Balm

Does one need a $60 lip balm? Well, no. Is it worthy of the price tag? Absolutely yes, if you never want to see a dry flake again.

La Mer ($60)


Neutrogena Makeup Remover Cleansing Towelettes

There’s a reason why these wipes are in every makeup artist’s kit: They remove even waterproof mascara without any tugging.

Neutrogena ($5)


Weleda Skin Food

Though this thick salve is meant to tend to dry patches of skin (which it does exceptionally well, by the way), it can also be used as a mask, a spot treatment for inflamed pimples and even a highlighter.

Weleda ($19)


Renée Rouleau Anti Cyst Treatment

Apply it to a brewing spot and we swear it stops that sucker from blowing up into a mound.

Renée Rouleau ($46)


IT Cosmetics Tightline Black Mascara Primer

For a non-clumpy, feathery everyday look, wear this lightweight formula on its own. For a more dramatic look, wear it underneath another mascara. 

IT Cosmetics ($24)


Fresh Tinted Lip Treatment in Rose

If you want a pretty, non-fussy balm that you can swipe on day in and day out, look no further.

Fresh Cosmetics ($24)


Seche Vite Top Coat

Like a filter for your nails, this super-shiny topcoat just makes everything look better (and last twice as long).

Seche Vite ($10)


Shea Moisture Curl Milk

Aka the only product you need for smooth, non-crunchy (and delicious-smelling) curls. 

Shea Moisture ($10)


Elizabeth Arden Eight Hour Cream

A true workhorse, this thick salve has gotten us out of many a beauty emergency. From chapped lips to peeling cuticles, there’s little it can’t fix.

Elizabeth Arden ($22)


St. Tropez Self-Tanning Mousse

Before St. Tropez came along, we pretty much lived in constant fear of streaky tans. All we can say is bless this lightweight mousse that blends into bronzed perfection.

St. Tropez ($32)


Glossier Boy Brow

Brow trends come and go, but well-groomed arches are here to stay. This tinted wax sets every wonky hair into place without coming off as overdone.

Glossier ($16)


L’Oréal Paris Elnett Satin Hairspray

A go-to for pro hairstylists (and our moms) for many years, this classic spray keeps every last strand in place without so much as a crunch.

L’Oréal Paris ($15)


Make Up For Ever HD Foundation

If you need to look airbrushed and flawless—or you have a special occasion coming up, do yourself a favor and get a bottle of this foundation. The coverage is impeccable in any light. 

Make Up For Ever ($43)


Stila Stay All Day Waterproof Liquid Eyeliner

This fine-tipped pen makes the tricky task of lining your eyes so much easier—and the liquid formula doesn't budge in the heat.

Stila ($22)


Bobbi Brown Shimmer Brick Compact

We think it’s pretty safe to say that this is one of the first bronzers on the market to have mass appeal. Tip: Think beyond the cheekbones. The shimmery shades work on lids, too.

Bobbi Brown ($48)


Cetaphil Daily Face Cleanser

A dermatologist favorite for good reason, this gentle cleanser gets the job done without causing any irritation. The seven-dollar price tag is just an added bonus.

Cetaphil ($7)


Caudalie Moisturizing Toner

This botanical blend smells as soft and fresh as it makes your skin feel after use.

Caudalíe ($28)


Fatboy Hair Perfect Putty

Created by a longtime hair dresser (and former rock star), this creamy pomade delivers piece-y separation without weighing hair down. 

Fatboy Hair ($21)


Aveda Shampure Shampoo

A family-friendly pick, this botanical blend cleans hair with a satisfying lather and smells fresh (not overly cloying). 

Aveda ($14)


Bare Minerals Original Mineral Foundation          

With just five mineral ingredients, this powder delivers an impressive amount of coverage. Plus, the hypoallergenic and non-comedogenic formula won’t irritate skin or break you out. 

Bare Minerals ($29)


Clinique Chubby Stick Cheek Colour Balm

Fact: Cream blush makes you look younger. Also, chubby sticks are the most fun to use. 

Clinique ($23)


MAC Lipstick

At this point, the brand may as well be synonymous with lipstick. With literally hundreds of shades to choose from, we can always rely on the megabrand to keep our lips on point.

MAC Cosmetics ($17)


Dove Dry Spray Antiperspirant

Stains and odor are no match for this stuff. Seriously—it goes on clear, dries instantly and smells as fresh as the bar soap we just cleansed our bodies with.

Dove ($5)


Aveeno Daily Moisturizing Lotion for Dry Skin

Simply put: There’s nothing better to soothe our itchy legs in the winter and keep our skin from being sticky in the summer. 

Aveeno ($9)


Olay Regenerist Micro-Sculpting Cream

It’s the number one selling anti-aging moisturizer thanks to its highly effective ingredients and affordable cost. It’s also a great place to start if you’re overwhelmed by all the options.

Olay ($29)


The Original BeautyBlender

Soak this hot pink sponge in water before every use and you’re guaranteed a smooth, airbrushed complexion every single time. (Seriously, our foundation has never looked better.)

BeautyBlender ($20)


Sephora Collection Cream Lip Stain

Save yourself some money (and forgo the wait list). This liquid lipstick is just as pigmented and long-lasting as those Kardashian versions. 

Sephora Collection ($14)


Dyson The Supersonic Hair Dryer

Just when we didn’t think something as basic as a hair dryer could be exciting, Dyson proved us wrong. This futuristic-looking tool cuts dry time in half, hums quietly and is worth every penny.

Dyson ($400)

Jenny Jin Headshot Vertical 2023

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...