7 Beauty Trends That Will Be Huge in July

We love July for its long days, long weekends and bounty of barbecued foods, but it’s hard to keep things cute in 90-degree weather. Thankfully, this month’s beauty trends work with—and not against—the scorching heat. Think: Loosely crimped waves that camouflage frizz and intentionally flushed cheeks that celebrate your natural, shall we say, dew? So without further ado, we present seven beauty trends that will look (and stay) cool this month.

This Is Summer's Biggest Nail Polish Trend

ava duvernay neon eyeliner
Dia Dipasupil/Getty Images

Neon Eyeliner

It’s time to stop living in fear of raccoon eyes. This month, swap your smoky shadows for a pop of neon liner instead. Keep the rest of your makeup minimal to really let the eyes shine (and keep the chance of smudges nil). 

Get the look: Urban Decay 24/7 Glide-On Eye Pencil in “Freak” ($22)

sophie turner white eyeliner

White Cat Eyes

Another option for a summer statement eye? A crisp, white line just along the upper eyelids and flicked at the ends like Sophie here. (We’d say this look is White Walker-approved.) 

Get the look: Stila Stay All Day Waterproof Liquid Eyeliner in “Snow” ($22)

neon nail polish

Fluorescent Nail Polish

Ultra brights are clearly having their moment right now. Not ready to go full Day-Glo on your tips? Dip your finger into the neon polish trend by using it as an accent instead.

Get the look: Orly Nail Lacquer in “Glowstick” ($9)

crimped hair
Sean Zanni/Getty Images

Loosely-crimped Waves

Remember the crimped locks of the '80s? They’re baaaaack. Just a lot looser and without the backcombed bangs. To keep your waves beachy, start them just above the ears and ease up on the pressure when gliding your styling tool down your strands.

Get the look: Bed Head Wave Artist Deep Waver ($28)

flushed cheeks

Flushed Cheeks

Why fight the inevitable flush that happens this time of year when you can simply enhance it? Sweep on a warm-toned crimson blush and match your lipstick while you're at it for a look that's equal parts summery and sultry. 

Get the look: MAC Red Lipstick in "Chili" ($19)Laura Mercier Colour Infusion Blush in “Grapefruit” ($30)

orange lipstick

Orange Lipstick

A tip for first-timers: Pat the color onto your lips using your fingertips. This will soften the edges and sheer the shade out slightly so it’s less intimidating. 

Get the look: Fenty Beauty Mattemoiselle Plush Matte Lipstick in “Saw-C” ($18)

kristen bell bob haircut
Michael Kovac/Getty Images

Breezy Bobs

What better time to #cleartheshoulders than July, when the heat has peaked and your neck needs relief from sticky strands? Wear your bob wavy or wear it straight—or sweep it back into a half-bun when you haven’t had a chance to shampoo. The beauty of this cut lies in its versatility.

Jenny Jin Headshot Vertical 2023

Beauty Director

Jenny Jin is PureWow’s Beauty Director and is currently based in Los Angeles. Since beginning her journalism career at Real Simple magazine, she has become a human encyclopedia of...