PureWow readers can't get enough of these caffeine-infused eye masks that de-puff in a flash, and there's a seriously good deal on this 24-pack.
The Beauty Must-Haves PureWow Editors (and Readers) Can't Live Without
•
Published Feb 7, 2025
PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.
Paula Boudes for PureWow
1. Grace & Stella Revitalizing Eye Masks
Grace & Stella
Womaness
PureWow Senior Editor Dana Dickey swears by this roll-on neck serum that smoothed and toned her neck and décolletage after just one month of use. (Well, I'm sold.)
3. Sunday Riley Good Genes Treatment
Sunday Riley
If your skin goals involve plumping, resurfacing and reducing the look of fine lines, take this deal as your sign to finally pick up a bottle of this beloved lactic acid treatment.
4. Grande Cosmetics GrandeLash Serum
Grande Cosmetics
Get your lashes to look like falsies with this famous lash-growth serum that editors adore for its quick-acting formula that doesn't irritate skin.
5. Chanel Rouge Coco Lip Color
Chanel
Treat yourself to this luxe Chanel lipstick that shoppers say leaves their lips feeling soft and moisturized while also holding its color.
Merit
One PureWow editor raved about the "radiant flush" provided by this buildable cream blush, and since it just released in a bunch of new shades, it's the perfect time to buy it.
Tower 28
This TikTok-viral facial spray contains hypochlorous acid to soothe irritated skin while also fighting bacteria, making it a great product to spritz on post-workout.
Tarte
Tarte's Shape Tape concealer is a cult-favorite here at PureWow for the way it easily blends into skin and completely covers dark circles.
9. Isle of Paradise Tanning Drops Duo
Isle of Paradise
These tanning drops are hailed for giving skin some natural, sun-kissed color, so don't skip this deal that gets you *two* bottles for less than the price of one.
10. Westman Atelier Lit Up Highlighter Stick
Westman Atelier
Even Nicole Kidman is a fan of this highlighter stick, which not only gives your complexion an instant glow, but also supplies a burst of hydration.
Rhode
If you still haven't tried Hailey Bieber's buzzy beauty brand, you might want to jump on the bandwagon and scoop up this hydrating lip tint that *thousands* of shoppers rave over.
12. Vegamour Gro Biotin Gummies
Vegamour
Assistant Commerce Editor Natalie LaBarbera has noticed a big difference in the time it takes for her hair to grow after using these gummies for just a month, and says they're definitely worth the buy.
Why You Should Trust Us
PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.
