Beauty Influencers Are Sharing Their Best ‘Dupe Faces’—Here’s What It Means

It’s the hip new thing

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McKenzie Cordell/NYX

You’ve heard of slugging, everything showers and milk nails. Enter the newest beauty craze taking over TikTok: “dupe faces,” i.e. applying a full face of makeup using only budget-friendly versions of popular luxury products. And the verdict is in: It’s possible to replicate a $200 face of makeup for under $65, thanks largely to NYX Professional Makeup. Their dupe selection is vast, with high-quality, ultra-pigmented and easy-on-the-wallet items rivaling expensive products from retailers like MAC, Anastasia Beverly Hills and Laura Mercier. Here, we partnered with a few of our favorite TikTokers to show off their best “dupe faces” courtesy of NYX.

Meet the Influencers:


Beauty influencer Caroline Manning applies her “dupe face” for brunch with girlfriends. She uses NYX products—which are all vegan and cruelty-free, BTW—for a flawless look that’s less than $50 total. She highlights how the Micro Brow Pencil, in particular, is small enough to get every brow hair detail in exactly the right spot. 


TikToker Olivia Sui used the Matte Finish setting spray by NYX to keep her “dupe face” looking fresh all day. The lightweight, water-based and breathable formula controls shine and helps keep makeup in place for up to 16 hours without transfer or settling.


No “dupe face” is complete without a multitasking product, and influencer Olivia Volpe’s go-to is the NYX Jumbo Eye Pencil in shade Yogurt. She uses it as a highlighter on the tip and bridge of her nose, as well as on her eyelids and cheekbones for a hint of shine and color. That’s $6 well spent.


Beauty pro Evange Petrakis pulled off her fresh “dupe face” for $43 using only NYX—versus a similar regimen with luxe products that would cost over $140. The standout is the brand’s viral Butter Lip Gloss, which Evange notes is a “purse must-have” for its sheer-to-medium coverage that gives her pout pigmented color and non-sticky shine.

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