The Best Luxe Beauty Dupes from NYX in Honor of Their 25th Birthday

UNI hero
NYX/McKenzie Cordell for PureWow

What can we say? We have caviar taste on a potato chip budget. That’s why we’re huge fans of a luxe beauty dupe—a more affordable product that actually rivals the real thing in terms of quality and results. One of the best in the game in terms of high-end, low-price rivals (that’s also cruelty-free and vegan)? NYX Professional Makeup, the go-to when it comes to pocket-friendly pro artistry. This year, the iconic brand is celebrating 25 years of pro artistry and unity for all. So, cue the cake and candles, then shop the five best beauty dupes for those designer goods—your checking account can thank us later.

NYX birthday dupe jumbo eye pencil

1. Jumbo Eye Pencil

Dupe for: Laura Mercier Caviar Stick ($33)

This multi-use makeup stick is the on-the-go girl’s secret weapon. Like the Laura Mercier or Charlotte Tilbury versions, the NYX Jumbo Eye Pencil is easy to glide-on with high-color payoff, but for less than half the price. It’s available in 16 shades of neutrals and brights, and works as both an easy-to-use eyeshadow, as a bold eyeliner or even as an eyeshadow primer before applying a brush with powder.

NYX birthday dupe micro brow pencil

2. Micro Brow Pencil

Dupe for: Anastasia Beverly Hills Brow Wiz ($25)

A micro pencil with major luxe vibes: This product is one that beauty devotees return to time and again, and one they say rivals the Anastasia Beverly Hills. NYX’s version is waterproof and has a pro-artistry assortment of 12 shades for all brow colors. Fill in sparse brows with precision, then use the spoolie end to blend and soften.

NYX birthday dupe butter gloss 1

3. Butter Lip Gloss

Dupe for: MAC Lipglass ($23)

With nearly 200 million views on the NYX butter gloss tag, you know this product is a fan-fave, one reason being the huge assortment of shades, from pinks and reds to mauves and nudes (which will set you back only $6). The brand’s newest iteration is a limited edition metallic gold shade with star keychain priced at $10.

NYX birthday dupe setting spray

4. Matte Finish Setting Spray

Dupe for: MAC Prep & Prime Fix+ ($33)

Keep all your other fabulous luxe dupes in place all day thanks to the beloved finishing spray. After absorbing oil and shine instantly, NYX setting spray keeps skin matte and makeup in place for 16 hours.

NYX birthday dupe brow glue

5. The Brow Glue

Dupe for: Anastasia Beverly Hills Brow Freeze Gel ($26)

The NYX brow glue tag has over 74 million views on TikTok and is the go-to dupe for Anastasia Beverly Hills Brow Freeze Gel. Devotees love that the glue keeps brow hairs in place while looking fluffy and naturally tinted. To use, brush on with the spoolie, then enjoy brows with 16 hours of non-sticky, flake-resistant hold.

The Totals

Luxe spend: $140 vs. Dupe spend: $43

For affordable products used by professional makeup artists, you can’t beat birthday girl NYX. There’s a reason these dupes have caused a social media buzz, and it doesn’t hurt that all together, they cost less than a third of the designer versions.

purewow author

Our editorial team works with a variety of writers and experts across all fields to produce thoroughly researched stories that resonate with you. Our mission is to be that...