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Augustinus Bader Just Dropped Its First-Ever Hair Line & We're Already Obsessed

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In case you hadn't heard, Augustinus Bader is the brand behind one of our all-time favorite moisturizers. Well, we just found out that the brand secretly dropped its first-ever hair collection, and we're sort of losing it. And since Augustinus Bader products have seriously made a difference in our skincare, we expect nothing less when it comes to the brand's luxe hair line. Not to mention, this is one of the biggest launches we've seen in a while, so we are wasting no time shopping the collection. From a clean shampoo to a lightweight conditioner and scalp treatment, these products take hair care to the next level, and we are so here for it. Here are five products we're buying right now.

This Is Not a Drill Augustinus Bader Just Launched a Serum (and We Have an Exclusive Coupon for You)


ab haircare line shampoo
Violet Grey

1. The Shampoo

This shampoo aims to cover all the bases when it comes to washing your hair—hydrating and strengthening strands, reducing breakage and improving thickness, volume and shine.

ab haircare line conditioner
Violet Grey

2. The Conditioner

This conditioner is formulated with the same Trigger Factor Complex technology used in Augustinus Bader's bestselling skin products, so you know it's good. It was designed to cleanse the scalp, build volume, nourish and increase your hair elasticity. And did we mention it's gluten-, GMO-, paraben- and silicone-free?

ab haircare line hair oil
Violet Grey

3. The Hair Oil

You're going to want to replace all your other hairs oils with this one. It not only aims to reduce frizz and damage for smoother, healthier-looking hair, but it's also designed to make strands stronger. Think of it as a hair healing and strengthening oil.

ab haircare line leave in treatment
Violet Grey

4. The Leave-in Hair Treatment

We're quite familiar with face serums, but we didn't know we needed a hair serum until this came into our lives. It's packed with biotin, fruit and oilshikakai extracts as well as sunflower seed oil, all of which are meant to deeply hydrate strands, making them look and feel stronger and thicker.

ab haircare line scalp treatment
Violet Grey

5. The Scalp Treatment

If you have thin, damaged or weak hair, this product is for you. It's basically designed to nurse blocked follicles back to life, promoting overall stronger hair. And all you have to do is add a few drops to your scalp a week for it to work its magic.



Destinee Scott

Assistant Sales and Deals Editor

Destinee Scott is PureWow’s Assistant Sales and Deals Editor. She’s been chasing sales and deals for a decade and knows a good one when she sees one for fashion, home, beauty...