Anastasia Beverly Hills' New Foundation Is Like the Blur Filter IRL—and TikTok Is Already Raving About It

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Published Feb 10, 2025

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Anastasia Beverly Hills

Have you been searching for a flawless foundation that will leave your skin looking totally smooth without drying it out? The real question is—who hasn't? Well, lucky for all of us, Anastasia Beverly Hills recently released a new Impeccable Blurring foundation ($46) that does just that. The formula is available in an impressive *25* shades, and plenty of shoppers are already gushing over it. Here's what you need to know about this skin must-have that'll have you hashtagging #NoFilter in all your selfies.

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Sephora

Anastasia Beverly Hills

The dermatologist-tested foundation was made with the brand's Precision Blur technology, which is intended to help smooth out pores, fine lines, winkles and skin texture to make your skin feel (and look!) totally even. According to the brand, it should provide coverage for up to 12 hours, too, so there's no need to reapply before you hit happy hour after a long day at the office. If you want to make sure it lasts though, you might want to layer on the brand's Impeccable setting spray ($36) that was made to complement the foundation and really lock it in.

Besides giving your skin a flawless look, the foundation is also formulated with ingredients like hyaluronic acid to keep it hydrated and nourished. And per shoppers, it definitely lives up to the hype. One reviewer shares, "The coverage is perfect—a little goes a long way. It's lightly matte, and over the course of the day it becomes lightly luminous without looking too dewy." Another adds, "This foundation is lightweight, easy to blend, full coverage with truly blurry effects." Wanna see it in action? Peep the TikTok video from creator @whitneykshepherd below.

So if you've been on the hunt for a long-lasting foundation that will not only keep your skin covered, but also effortlessly blend and blur, take this as your sign to pick up this newest Anastasia Beverly Hills makeup ASAP.

$46 at Sephora

Natalie LaBarbera

Assistant Commerce Editor

Writes commerce stories and features that span multiple topics, including fashion, beauty, travel, home and sales/deals
Has contributed to reports on ethical fashion and continues to stay up-to-date on sustainablility developments
Completed a bachelor's degree in psychology at the University of Pittsburgh and a master's degree in fashion studies at Parsons The New School

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