Everything You Need to Know About the Taurus Personality

Collage of Taurus celebs including Dwayne Johnson, Gigi Hadid, Lizzo, Queen Elizabeth II, Cher and more in a blue tint.
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Soaking up the words of Joan Didion in the warmth of a crackling fireplace, savoring the first bite of crème brûlée, sinking into a bubble bath surrounded by crystals. For Taurus, life is about sensory pleasures. And sure, Taureans have a stubborn streak, but who can blame them? Their comfort zone (somewhere under a $500 cashmere blanket) is just so…comfortable. Want a peek inside the Taurus personality? Come on in, dinner’s ready. 

What’s Taurus’ Sun Sign?


What’s Taurus’ Element?

Earth. These grounded signs (Taurus, Virgo and Capricorn) crave structure and stability. Concerned with the here and now, practical earth elements create plans and stick to them. For these guys, happiness is crossing off that last task on their (color-coded) to-do list. 

What’s Taurus’ Modality?

Fixed. Those born under the fixed mode value consistency and a clear purpose in life. Rely on them to follow through with brunch plans and complete that basement renovation. Cemented in their beliefs, they are strong-willed and often resistant to change.

What’s Taurus’ Ruling Planet?

Venus. The sensuous celestial body influences our love life, how we see beauty and how we fare in the financial realm. Style and aesthetics are central here, which explains this sign’s sartorial flair (especially when lush fabrics are involved). For Taureans, how the breezy linen pants feel is just as important as how they look.

What’s Taurus’ Symbol?

The bull. Slow and steady, the bull will happily spend his days snacking on grass and roaming idyllic pastures, but when provoked (say, with a red cape), the animal launches horns-first into an attack. Similarly, gentle Taurus steers clear of conflict unless her routine or opinions are challenged. (In which case, run for the hills.)

Taurus’ Key Phrase

“I have.”

Taurus’ One-Word Mantra:

“Give.” Taureans can use their materialistic tendencies for good by giving back to others. (See every sign’s one-word mantra.)

Taurus Celebs

Tauruses are known for their stubbornness and difficulty leaving their comfort zone which is why it might surprise you that revolutionary thinkers Karl Marx, Adrienne Rich and Malcolm X were all born with the sun in the bull’s sign. Other Tauruses include politically-minded comedians Stephen Colbert and John Oliver, master-of-their craft actors Jack Nicholson, Renee Zellwegger, Al Pacino, Jessica Lange and Daniel Day-Lewis; teen heartthrobs with staying power Robert Pattinson and Kirsten Dunst; show-stealing divas Cher, Grace Jones, Lizzo, Barbra Streisand and Adele; auteurs Michel Gondry, George Lucas, Lena Dunham and Sofia Coppola; as well as avant-garde artists Salvador Dali and Tristan Tzara. Nothing stops a bull when their eye is on the prize which is why Tauruses are just as innovative as they are cozy.

What Are Taurus’ Best Traits?

The phrase “stop and smell the roses” perfectly embodies our Taurus friends. In our constellation of urgent emails, texts and push notifications, Taurus reminds us to take it slow and enjoy the earthly delights around us. This calming presence makes them a pleasure to be around. Steadfast friends, partners and family members, Taureans stand beside their loved ones through thick and thin.  

What Are Taurus’ Worst Traits?

With Taurus’s immovable nature comes her inability to grow. The earth sign tends to stay in situations that no longer serve her, like a job she’s outgrown or a toxic friendship. This can also show up in the sign’s firmly planted belief systems, which can come across as close-mindedness. Taureans will need to learn to let go and embrace change to prevent getting stuck. (Or, you know, enlist a Sagittarius friend to encourage some risk-taking.)

What Are the Best Careers for Taurus?

At work, Taurus is thorough and methodical, preferring to work on one task at a time rather than juggling several projects. These nature lovers thrive with hands-on tasks like farming, botany and agriculture, but their Venusian influence makes artistry (think illustration, interior design or fashion-related fields) an equally fulfilling profession. Whichever path they choose, their work ethic and perseverance (even when handling the most monotonous tasks) make Taureans stellar employees.

How Is Taurus as a Friend?

Taureans are your loyal, lifelong friends. For Taurus, friendship is a precious jewel to protect and polish daily. They are selective of whom they choose to befriend, so if you’re earned the trust of a Taurus, you’re in luck. They’ll make sure to schedule weekly movie nights, shopping trips and dinners at that sushi spot they love. Count on your Taurus pal to give rational advice and damn good hugs. The greatest thing you can do in return is telling them how much their friendship means to you.

How Is Taurus as a Parent?

Whether they’re tending to houseplants or children, Taureans make nurturing and reliable parents. Find them sitting front row at field hockey games, piano recitals and PTA meetings. And find their kids bundled in several layers carrying the world’s best-packed lunches. Taurean parents are particularly gifted at creating structure and routine for their little ones, so there’s no shortage of planned-out playtime. As kids get older, though, this structure can feel a bit oppressive. Why is curfew always at 9 p.m., with no exceptions? “Because I said so” is a favored response of the Taurus parent.

How Is Taurus as a Partner?

Expect heartfelt texts, home-cooked linguine for two and lots of candlelight. The Venusian sign brings romance and reliability to their partner. And while Taureans may be hesitant at first, once they’ve decided (after careful earth-sign deliberation) to enter a relationship, they’re in it for the long haul. Commitment comes easily to Taurus, and they expect the same security from their significant other, so if the fixed sign senses any instability from their loved one, feelings of jealousy and possessiveness can creep in.

What Are Taurus’ Hidden Traits?

While most of us consider water signs to be the most intuitive in the zodiac, Taurus is also deeply instinctual. The stoic bull can sense things others may breeze past. For authentic Taurus, this means she’s able to sniff out lies and deceptive behavior going on in front of her. Taurus “just knows” when a person or situation seems disingenuous, and finds it difficult to shake these gut feelings. So good luck throwing them a surprise party.

Taurus at a Glance in 2023

Worldbuilding Saturn moves into their friendship and community sector on March 7th initiating a three-year period of figuring out who’s really on their team. Though this transit might be lonely at times, Tauruses will come out on the other side absolutely certain of who’s a real one versus who never actually had their back.

That said, for the first half of the year, Tauruses are actually at their best when they’re off exploring on their own. Expansive Jupiter is in their unconscious sector bringing joy and luck through travel, meditation and other spiritual pursuits. It’s an ideal time to retreat and close out projects behind the scenes. Jupiter then moves into Taurus on May 17th which is when the action really picks up for our lovable bulls. All the attention they’re receiving under this transit could be overwhelming but it’s also a super potent time of growth. Image, health and self-care all improve under this influence.

Relationships were very difficult for Tauruses in 2022, but things get easier after the final eclipse in their partnership sector on May 5th brings this storyline to a close. Single Tauruses may find themselves readjusting their relationships in both casual and committed partnerships during Mercury retrograde in August and September.

One of the biggest stories for Taurus this year is this summer’s Venus retrograde in Leo from July 27 through September 3. Bulls might find themselves moving, on extended visits with parents or planning to grow their own family under this transit. Getting things settled in the private sphere is a process but slowing down and taking care of this will also help their career and public image thrive.

Taurus Compatibility: Your Best and Worst Zodiac Matches, Ranked

purewow author

Senior Social Strategy & Trends Editor

From 2017-2023 Michaela Magliochetti held the role of Senior Social Strategy & Trends Editor covering wellness, horoscopes, trends and more.



Jaime Wright is an astrologer and writer based in NYC. She has been writing PureWow’s weekly and monthly horoscope columns since 2019, and also authors the cult favorite...