I remember the first time I noticed it. A few years ago, I was scrolling through Instagram stories when I came across a photo from a girl I knew in college. It was a slightly overhead shot of two cocktails and a charcuterie board. Pretty standard stuff, minus the inclusion of a guy’s hand reaching for the board. See, this friend had broken up with her longtime boyfriend about six months earlier and was very public about her single girl phase. So who, now, did this mystery hand belong to? Come that holiday season, the two were dating out in the open, sharing photos from their respective families’ Christmas celebrations. That first IG snap, I would come to learn, was a soft launch of their relationship. Borrowed from the business and tech worlds, where soft launching means previewing a product or service to a limited audience prior to the general public, soft launching a relationship basically means teasing that you’re in a relationship without sharing any details—or even, in many cases, your new partner’s face. We asked Tinder’s resident relationship expert, Devyn Simone, for more on this very 2023 way to introduce the social media world to your new S.O.