Lana Del Rey, Nikki Lane & Diplo: Why the Stars Flocked to Gallery Desert House for Coachella and Stagecoach Festivals

Mobile 5
Helen Perez/Gallery Media Group

Welcome to the desert! As influencers, artists, musicians and festival-goers flocked to California for Coachella and Stagecoach, we set up shop in Indio with Gallery Desert House—the next stop in our traveling Gallery House tour.

Our two weekends of programming included the hottest events of festival season attended by thousands and hosted in partnership with headlining sponsor, the ultimate prestige tequila PATRÓN EL ALTO. Celebrities, DJs, founders and friends came together for the celebrations, which also included plenty of rest, relaxation and recharging to keep the party going. Here, a closer look at the exciting lineup of events at Gallery Desert House.

1. Celeb-Studded Parties

gdh shaboozey patron
Helen Perez/Gallery Media Group

PATRÓN EL ALTO is a handcrafted prestige tequila meant for toasting to iconic moments, which means it was the perfect host for a slew of celebrations during the Coachella and Stagecoach festival weekends. The brand joined us to co-host a series of dinners, pool parties and unforgettable late-night events while providing all the top-tier cocktails at our desert oasis.

Untitled 6
Helen Perez/Gallery Media Group

Guests were able to sip on everything from the world’s first, four-times distilled and naturally sweet prestige tequila PATRÓN El Cielo; the luxuriously smooth PATRÓN El Alto, passionately handcrafted from the finest 100 percent Weber Blue Agave grown in the highest parts of Jalisco, Mexico; and specialty cocktails made with the naturally additive-free, super-premium tequila carefully distilled in small batches from 100 percent Weber Blue Agave: PATRÓN Silver.

gdh patron celebs
Helen Perez/Gallery Media Group

The stars showed up for the fun, with Diplo, Lana Del Rey, Leon Bridges, Nikki Lane, Jason Tartick, Tyler Cameron and more hanging out at Gallery Desert House during Stagecoach weekend, which also featured music sets by the Desert 5 band and Shaboozey. During the first weekend of Coachella, Austin Millz, VivaLatina, DJ Millie and Chantel Jeffries kept people on their feet at the Gallery Desert House day parties throughout the weekend.

stagecoach gdh
Helen Perez/Gallery Media Group

Country music star Nikki Lane hosted the poolside Swimsuits & Cowboy Boots day party during the Sunday of Stagecoach festival, featuring celebrities and musical guests like the Desert 5 band before they hit the Palomino Stage. On Friday night, the Desert 5 Spot hosted Midnight Cowboy, the hottest honky-tonk that brought DJs, cowboy karaoke, line dancers and surprises to Gallery Desert House. 

2. A Wellness Wakeup

gdh core2
Helen Perez/Gallery Media Group

To recover from all the fun, we partnered with Core Hydration®, Bai®, Dove, Keurig®, Vince Camuto and INFINITI for daily Wellness Wakeups featuring a yoga class, saunas, cold plunges and a relaxing poolside lounge, plus plenty of Core Hydration: water that’s purified, balanced to your body’s natural 7.4 pH balance and enhanced with electrolytes and minerals for taste.

gdh core
Helen Perez/Gallery Media Group

Bai It’s WonderWater was also on hand with their delicious antioxidant-infused flavorful hydration to keep guests hydrated and feeling refreshed, even in the scorching heat.

gdh keurig
Helen Perez/Gallery Media Group

Other ways to beat the desert heat? A Keurig coffee cart and barista serving up Keurig iced coffee and refreshers using the brand’s new K-Iced Brewer with “Brew Over Ice” feature.

gdh vince camuto
Helen Perez/Gallery Media Group

Guests also had the option of caffeinating with a matcha latte from our partner Vince Camuto, thanks to their well-stocked and gorgeously appointed Matcha Cart under the shade of a fringe umbrella.

3. A Light Show

gdh infiniti
Helen Perez/Gallery Media Group

INFINITI—the official Gallery Desert House auto sponsor—not only shuttled VIP guests and attendees back and forth to every dinner, pop-up, cocktail hour and pool party in luxury with their all-new QX80 and QX60, but they kept the party going into the night with a light show during the first weekend of Coachella.

gdh infiniti2
Helen Perez/Gallery Media Group

Inspired by INFINITI’s impeccably designed details, the dance party immersed guests in a glowing atmosphere with LED light performers, a dynamic 360-degree photo booth, cocktails and appetizers, and music and sounds by DJ Millie.

4. Custom Boots & Bling

gdh frye
Helen Perez/Gallery Media Group

No festival weekend is complete without the appropriate footwear. Our friends at FRYE set up a Boot Bling station so guests could create custom charm anklets for their desert-ready western wear.

gdh frye3
Helen Perez/Gallery Media Group

Guests could also polish their cowgirl boots to perfection with an onsite shoe care station. Plus there were QR codes for a custom shopping experience so attendees could easily browse and buy product right from Gallery Desert House.

5. Rehydrate & Recharge

dove recharge3
Helen Perez/Gallery Media Group

Dove invited celebs, influencers, tastemakers and party-goers to Gallery Desert House for the first weekend of Coachella to enjoy a relaxing and recharging wellness experience.

delta ephemeral garden univ
Helen Perez/Gallery Media Group

6. An Ephemeral Garden

At the Delta Ephemeral Garden, Delta treated SkyMiles members to an elevated respite in the desert of Palm Springs.

Helen Perez/Gallery Media Group

Besides inviting guests to relax in a dreamscape of comfortable lounges and enchanting sounds by DJ Millie, attendees also experienced one-of-a kind activations like sampling the new Spicy Lemonade Refresher from Delta partner Starbucks, bracelet welding from Rellery in Brooklyn, personalized astrology readings by Lilith on Top and festival-ready face gemming.

7. DIY Art Bar

gdh michaels art bar2
Helen Perez/Gallery Media Group

Festival-goers were able to accessorize their ’fits with custom DIY bandanas courtesy of artist Ava Mae and our partner Michaels at the Art Bar pop-up.

gdh michaels art bar
Helen Perez/Gallery Media Group

Guests could also customize their own jewelry—think: cute friendship bracelets—as well as tote bags and other accessories at the Art Bar with the premium selection of craft materials and DIY tools from Michaels Stores.

8. Makeup Sampling

Helen Perez/Gallery Media Group

Outfit? Check. Accessories? Check. Glam? That’s where our partner COVERGIRL came in. They helped guests get festival-ready makeup looks with their clean, vegan and cruelty-free products.

Helen Perez/Gallery Media Group

Guests could also sample and take home COVERGIRL faves like the brand’s Clean Fresh Yummy Gloss, Outlast Lipstain and Lash Blast Cleantopia Ultramarine Mascara.

purewow author

Our editorial team works with a variety of writers and experts across all fields to produce thoroughly researched stories that resonate with you. Our mission is to be that...