Samsung Galaxy Teams Up with Sony Pictures’ ‘Spider-Man: Brand New Day’ and These 3 Creators Are Thrilled

MARVEL and all related character names: © & ™ 2026 MARVEL. Spider-Man: Brand New Day, the Movie ©2026 Columbia Pictures Industries, Inc. and Marvel Characters, Inc. All Rights Reserved.

After the record-breaking opening weekend of Sony Pictures’ Spider-Man: Brand New Day, all eyes are on Peter Parker and his latest heroic adventure. But there’s another detail fans should keep their eyes peeled for: The latest generation of Samsung Galaxy’s foldable phone technology. These three creators will tell you: It’s easy to feel nostalgic when viewing the tech Spider-Man and pals (like Ned Leeds) rely on to power their action-filled days. No spoilers about the film, but it’s clear from the trailer alone that Spidey and his friends can’t seem to get by without a high-tech foldable device, ready to keep them confidently connected. Here’s why this collaboration between Samsung Galaxy and Sony Pictures stands out, according to the influencers who grew up on the franchise and can’t wait to watch the film.

Yes, Isabella Lauren grew up with brothers. Yes, that also meant that superhero films largely won out when it came to selections for family movie night—and Spider-Man was consistently a top pick. “Growing up, Spider-Man was one of those things that always brought us together, whether it was watching every movie, debating which superhero was the best or running around the house playing superheroes,” she says. “Looking back, those are some of my favorite memories because it was never really about the superhero; it was about the people we were spending time with.” But here’s where the current film feels especially exciting for Lauren: “My first phone was a Samsung, and it carried me through so many milestones and memories. It’s so cool seeing two things that were such a big part of my childhood come together.”

It goes without saying that Spidey and his friends have to rely on top-notch tech. But Christian Taylor is over the moon about Samsung Galaxy’s collaboration with the Sony Pictures film because, frankly, it just makes sense: “[Spidey] is going to be relying on his creativity and ingenuity to protect New York and the people he loves,” Taylor says. “And I can’t think of a company that better represents these qualities than Samsung. Samsung is known for inspiring creativity and innovation while also giving people the ability to express themselves, explore new possibilities and stay connected with the people they love the most.”

Movie night is only as good as the sweet treats you serve. At least, that’s Hannah Rose’s philosophy—she couldn’t help but whip up baked goods with a theme as she hunkered down to watch the first three Spider-Man films as a fun way to gear up for the release of Sony Pictures’ Spider-Man: Brand New Day. But the partnership with Samsung Galaxy is also something she can’t wait to see when she views the film. “I watched the new Samsung video where Spider-Man has the new Samsung Galaxy Z Fold8 and, as someone who already uses Samsung, it’s so cool to see this partnership come to life.”