Make way, make way, for the new king (and queen) of Instagram: Meghan Markle, Prince Harry and their @SussexRoyal account.
Call it the Archie Effect. Or the power of the Markle Sparkle. Either way, the Sussexes' Instagram account is about to have more followers than Kate and Prince William's Kensington Royal account.
At the time of this article's publishing, Meghan and Prince Harry's @SussexRoyal account had just reached 8 million followers, while the Cambridges' @KensingtonRoyal account has been holding steady at 8.7 million followers.
This is quite the feat for the Sussexes, since their Instagram was just created in April. Since then, they've wished Charlotte, Louis and the queen a happy birthday via their account, shared never-before-seen pictures of themselves, had to delete an Instagram, unfollowed everyone, unveiled a new joint project with Kate and William, showcased some fab behind-the-scenes outfits and introduced baby Archie (and revealed his royal name) to the world.
After launching their account in April, Prince Harry and Meghan Markle broke records by gaining more than 1 million followers in just five hours and 45 minutes, reports the BBC. According to Guinness World Records, that puts them in front of Korean pop star Kang Daniel as the fastest person (er, account) to gain 1 million followers. (FYI, he hit the mark in 11 hours and 36 minutes. Chump change, right? Before that, it was Pope Francis, natch.)
Of course, Instagram could make the entire concept of followers and likes disappear whenever they please. Two weeks ago, it was announced that the Facebook-owned photo-sharing app could be testing changes to get rid of these features on the app.