Reese Witherspoon Makes Huge Career Announcement in Passionate Video on Instagram: 'This Is Just the Beginning'

Reese Witherspoon is already an all-around powerhouse—actress, producer, founder of Reese’s Book Club and Draper James and even a board member of the Children’s Defense Fund. And now, she’s adding another title to the mix: champion of Gen Z.

The Legally Blonde star, who launched the media company Hello Sunshine to spotlight women’s stories and voices, just announced her latest venture: a Gen Z–focused lifestyle and media brand called Sunnie. Think of it as a fresh, empowering space created for and by young women—and yes, Reese is just as excited about it as you’d expect.

“Hey everybody. Okay, I'm so excited to share something with you that's been in the works for a long time. It is called, Sunnie,” she said in a video posted to social media, beaming with excitement.

“It is a brand and a community built for and by young women to be unapologetically themselves… Your voice, it really matters in this world,” she continued. “It's this place for young women to take up space, to learn about themselves and to connect with each other.”

She added that Sunnie will offer practical tools and advice—everything from financial education to parenting resources for moms and caregivers raising the next generation of strong, confident women. “This is just the beginning and I could not be more thrilled,” Reese said.

Sunnie will roll out with the help of Gen Z creators and talent, including Lana Condor and Hello Sunshine Collective members like Molly Carlson and Raegan Revord, Deadline reports.