ComScore

Rachel Parcell of Pink Peonies Just Launched a Collection at Nordstrom, and You Have to See the Butterfly Print

Add a shopping trip to Nordstrom to your weekend errands list (gladly), because fashion blogger Rachel Parcell just launched her namesake clothing collection at the department store.

Mostly midi-length hems, silky fabrics, flattering A-line waists and sweetheart necklines comprise the collection, a flattering and very familiar look for any fans of Parcell's super-successful blog, Pink Peonies. We asked Parcell to name her favorite style during the event announcing her Nordstrom collection: the Butterfly printed button-front dress. Here, that style and a few of our own favorites (as if our paycheck had any hope).

Flutter Sleeve Lace Sheath Dress


RF1

Director, Branded Content + Cohost, Royally Obsessed Podcast

As Director of Branded Content at Gallery Media Group, Roberta helps oversee the ideation and execution of sponsored content and experiential campaigns across PureWow and ONE37pm, including PureWow’s 24 in ’24. She began her career in editorial nine years ago, and has written and edited countless articles on news, trends, fashion, beauty and the royal family. She’s also cohost of the Royally Obsessed podcast, named one of the best royals podcasts by The New York Times and Town & Country. She cowrote the book Royal Trivia: Your Guide to the Modern British Royal Family.