Princess Diana’s Designer Dress Just Sold at Auction for $1.1 Million

That's 11 times its original price

Princess Diana Florence Italy April 1985 CAT2
Jayne Fincher/Getty Images

In September of 2023, three iconic dresses worn by the late Princess Diana sold at auction for hundreds and thousands of dollars each. And now, another designer gown donned by the royal was placed on the bidding block, and let’s just say, the lucky buyer spent a big hunk of change on the show-stopping ensemble.

Princess Diana’s famous ballerina-style dress designed by Jacques Azagury was put up for sale by Julien's Auctions last month. (FYI, the former Princess of Wales rocked the evening gown on a trip to Florence, Italy, in April 1985 and a second time to the Vancouver Symphony Orchestra in 1986.) 

As reported by People, the California-based auction house confirmed that the dress sold for a record-breaking $1,148,080. It sold for 11 times its original price, which was listed at an estimated $100,000. Note: The name of the buyer was not disclosed.

Princess Diana Vancouver Symphony Orchestra 1986 CAT
Tim Graham Photo Library via Getty Images

According to Julien's Auctions, the dress features a black velvet bodice with “embroidered stars in metallic thread” with a royal blue skirt and padded shoulders—a fashion trend that was popular in the ‘80s.

Princess Diana Juliens Auction Dress CAT
VALERIE MACON/AFP via Getty Images

This is not the only piece worn by Diana that was put up for auction last year. Back in June of 2023, Sotheby’s announced the iconic red sweater (with the black sheep) the late princess wore sold for a whopping $1.1 million

Princess Diana Iconic Red Sweater CAT

Princess Diana will forever be a fashion inspiration.

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Assistant Editor, News And Entertainment

Karelle McKay is the Assistant Editor of News and Entertainment at PureWow. Before she started writing about all things pop culture, she was a literal couch potato who loved...