ComScore

You Can Now Order Food and Book a Table Via Instagram (So There Goes Our Diet)

Scrolling through your news*feed* just gained new meaning, thanks to Instagram’s latest update.

The app just launched an update that lets you click “start order” or “reserve” on a business’s Insta profile, making it easier than ever to ogle a mouthwatering bowl of pad thai and then order it right away. Depending on the restaurant, Instagram will then launch Resy, OpenTable, Yelp, ChowNow, Eatstreet, GrubHub, Reservations or other food-ordering and table reservation platforms so you can satisfy those cravings stat. All you have to do is log on to the appropriate account, fill out payment info and hit order. You’ll then be taken right back to your newsfeed while you wait for your food delivery or reservation. 

All those foodie accounts you follow? Just one giant tempting menu. (BRB, ordering this bonkers double cheeseburger on ramen buns for lunch.)


RF1

Director, Branded Content + Cohost, Royally Obsessed Podcast

As Director of Branded Content at Gallery Media Group, Roberta helps oversee the ideation and execution of sponsored content and experiential campaigns across PureWow and ONE37pm...