ComScore

Can You Guess the Most-Liked Instagram of 2017?

Was it Kim Kardashian #breakingtheinternet? Or Kylie Jenner being...Kylie Jenner? Or maybe the Biebs with a classic #TBT? 

Nope, nope and not a chance. The Instagram photo with the most likes of the year goes to...drumroll, please...Queen Bey. The pregnancy news, which garnered a whopping 11.1 million double-taps (and counting), shows Beyoncé posing in a scene that looks like it was taken straight from a Wes Anderson movie, with the caption, “We would like to share our love and happiness. We have been blessed two times over. We are incredibly grateful that our family will be growing by two, and we thank you for your well wishes. The Carters.”

The second most-liked post, with a very close 11 million likes, is from soccer star Cristiano Ronaldo shortly after his wife gave birth to his fourth child, baby daughter Alana. Beyoncé also claimed the app’s third spot for most likes with her photo of her newborn twins, Rumi and Sir, in a similar flower-goddess aesthetic. Honorable mention: Selena Gomez, who appears on Instagram’s most-liked top ten photos an astounding five times. 

Moral of the story: The more babies, the better.



RF1

Director, Branded Content + Cohost, Royally Obsessed Podcast

As Director of Branded Content at Gallery Media Group, Roberta helps oversee the ideation and execution of sponsored content and experiential campaigns across PureWow and ONE37pm...