Haus Laboratories, which the "Shallow" singer introduced earlier this month, became an instant success during its debut on Amazon Prime Day, with pre-orders from the two-day event pushing the new line into the 'Zon's bestseller category, according to Yahoo! Lifestyle.
And you can bet Mother Monster was wearing her own cosmetic brand to the fête. Her makeup artist, Sarah Tan, posted a video of Gaga getting ready before last night's launch party. She wore the Glam Attack Liquid Shimmer Powder in Chained Ballerina ($36) on her eyes, along with RIP Lip Liners in Drag and Slayer ($26) and Le Riot Lip Gloss in Entranced ($32) on her lips.
Here's to hoping there's way more of these papa-papa-razzi shots before the makeup officially hits shelves September 17.