Greta Gerwig Debuts New Hollywood Blonde ’Do at the Oscars

greta gerwig kevin mazur getty image

Greta Gerwig decided to look on the bright side this Academy Awards season.

Oscar snub aside, the 36-year-old Little Women director lightened up her blonde hairdo ahead of the 92nd Academy Awards with a little help from Nine Zero One salon’s Aleksey Bishop.

Bishop explained the reason for Gerwig’s Hollywood-inspired blonde shift via a Celebeauty Sit-Down email to PureWow. “For Greta’s color we didn’t want to change it too much,” he explained. “In the past, Greta had her base softened, which tends to pull a lot of warmth. I wanted to achieve as much of a cool tone blonde that’s possible from one sitting. I went through and did a full head highlight on her to make her nice and bright for the Oscars ceremony!” Spoiler alert: It definitely had the intended effect.

The celebrity hairstylist noted that Gerwig, who shares an 11-month-old child with her fiancé Noah Baumbach, wanted to add a little oomph to her look

“I think having some golden tones in the hair can make it look a little more natural. We made it more cool toned because we weren’t necessarily looking to make it look natural,” Bishop said. “She wanted something a little more fun and out there.”

To achieve the buttery hue, Bishop mixed a little Kevin Murphy cream bleach and Redken Demi-permanent color and styled her up with Virtue Split End Serum ($40), dpHUE Color Fresh Oil ($35) and COLORWOW Dream Coat Spray ($28). Talk about red carpet ready.

Now, all that’s missing is a little gold statue for Little Women…no shade, Academy.

Why Greta Gerwig’s Snub Is Only the Latest Sign the Oscars Are a Giant Mess

Lex Goodman

Cat mom, yogi, brunch enthusiast

Lex is an LA native who's deeply obsessed with picnics, Slim Aarons, rosé, Hollywood history and Joan Didion. She joined PureWow in early 2017.
read full bio