The Brand-New ‘Great British Bake Off’ Season 10 Trailer Is Here, and It’s a Kooky Confectionary Fever Dream

Whip out your whisks and sharpen your frosting spatulas, because The Great British Bake Off just dropped the trippiest (and drippiest) trailer for season ten.

What starts out as a grocery fiasco as British bakers buy all the eggs, butter and flour from their local Tescos and Waitroses turns into a sugary Beatles-song fueled fever dream. Plus, Sesame Street's Cookie Monster makes a cute cameo.

While Netflix, which is the American home to the show from U.K.'s Channel 4, has yet to announce the premiere date, the show will also air on PBS, according to The Wrap. The show was redubbed The Great British Baking Show for American and Canadian audiences, but the name Bake Off is still being used in the U.K.

In case you've been living under a cake pan, the show's premise is to give 12 bakers a shot at confectionery glory while being encouraged by celeb judges Noel Fielding, Paul Hollywood, Sandi Toksvig and Prue Leith. 

Previous seasons of the show have premiered in late August, so fingers crossed we get more Bake Off stat.

Now, if only we got a trailer cameo (or show!) from previous Bake Off judge Mary Berry. Just like when we noticed our Bundt cake needed another 20 minutes in the oven: We'll wait…


Director, Branded Content + Cohost, Royally Obsessed Podcast

As Director of Branded Content at Gallery Media Group, Roberta helps oversee the ideation and execution of sponsored content and experiential campaigns across PureWow and ONE37pm...