Beyoncé Sports New Bob Hairstyle in Valentine's Day Ivy Park Campaign

Beyoncé is known to send the internet into a frenzy, whether it’s from a new single release or rocking a bomb fashion look. This time, the Queen B has everyone talking about her new bob (and rightfully so).

The singer’s fashion brand, IVY PARK, shared the promotional photos for their Valentine's Day campaign on Sunday, featuring Bey herself. In one photo, the fashion mogul is sporting a bright red belted jumpsuit with a black/red purse and shawl to match. For the glam look, she wore a bold, red lipstick and black liner sculpted to showcase a geometric eyeshadow look.

But it wasn't her red ensemble that stole the show—it was her new, shortcut bob. Beyoncé usually rocks her signature honey-blonde 'do with some inches to it. Now, she's opted for a shorter look.

Fans simply couldn’t get enough of her new bob. “Beyoncé and that bob! I need more,” one fan commented on Twitter. Another fan chimed in and said, “BEYONCÉ???? THE BOB??? OH MY GOODNESS,” alongside a gif of her wearing the leather Ivy Park latex hat.

While people are eagerly waiting for the collection to drop, the Grammy-award-winning singer has hit a huge milestone in her career (yet again). 

According to The New York Times, Beyoncé has received her first Oscar nomination for her song “Be Alive” from the biopic King Richard, which centers around Venus and Serena Williams’s father, Richard.

King Richard has earned some 2022 Oscar nominations as well. The movie is in the race for Best Picture, Original Screenplay and Film Editing. Will Smith and Aunjanue Ellis are also nominated for the Best Actor and Best Supporting Actress categories. 

That's quite the week for Beyoncé.

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Assistant Editor, News And Entertainment

Karelle McKay is the Assistant Editor of News and Entertainment at PureWow. Before she started writing about all things pop culture, she was a literal couch potato who loved...