If you’re like us, achieving true comfort at home means tackling the invisible battle against indoor irritants (you know the ones: pollen, dust mite matter, pet dander, etc.). It can sometimes feel impossible to keep allergy symptoms at bay even with eye drops, daily medication, around-the-clock cleaning and more—but luckily, we just discovered a new product that will help manage allergens at home. Introducing Clorox PURE, an innovative and convenient solution designed to help you stop allergens before they become allergies.
Developed with allergists, Clorox PURE Allergen Neutralizer is a line of daily air and fabric sprays that neutralize common household allergens like pollen, pet dander and dust mite matter that can lurk in your home, trapped in bedding, carpets and couches or even in the air you breathe.
How does it work? Allergens are active protein structures that bond to receptors in your body and cause an allergic reaction: congestion, sneezing and itchy, watery eyes. Clorox PURE Allergen Neutralizer sprays neutralize allergens by changing the shape of the protein structure itself, so the allergen isn’t able to trigger a reaction. If you want to take a targeted step toward being able to manage allergies a little easier at home, Clorox PURE is for you. Here’s everything you need to know about the two new products from the collection.




