The One Room Everyone Will Be Updating in 2024, According to Etsy

Stark? Sterile? Not on your watch

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statement bathrooms featuring fluted cabinets, quirky towel hooks and a stone sink
parsons i.d., Shanna Hickman/Houzz/Etsy/Craftruly/Tutura

It’s where your partner does his best thinking (or Wordle-ing). Where you go for five minutes of peace as your kids shout, “What are you doing in there?!” from the other side of the door. Where your nosiest party guests learn you’re an Augustinus Bader girlie who also buys Cetaphil in bulk. And now, the most underrated room of the house will get the glow-up it deserves. Etsy has proclaimed 2024 as the year of the statement bathroom, based on search data, and we’re here to say: It’s about time.

After years of minimalist and spa-like bathrooms (which were code for neutral, neutral, neutral)—and a focus on resale value encouraging homeowners to play it safe—it seems the pendulum is swinging in the other direction. High interest rates can make people less likely to sell—and more likely to take a few design risks to create something they really love with the space they have. Etsy has seen all kinds of one-of-a-kind and standout bathroom fixtures rise in interest, something home design resource Houzz has also noticed.

“In 2024, bathrooms will no longer be an afterthought, but instead, a focal point of the home,” Etsy trends expert Dayna Isom Johnson shared in the brand’s 2024 trend forecast. It’s a chance for people to “showcase their personality and unique style” or “create havens of comfort.”

So, what makes a statement bathroom by today’s standards? Here’s what’s trending, according to the pros.

1. Whimsical Wall Hooks

Searches for unique wall hooks have doubled year over year, according to Etsy, and for good reason: They’re an easy, renter-friendly way to add a personal touch to a room. Why stick to a humdrum knob when you could have a trio of brass hands, quiet-luxury chic crystal cylinders or ultra-mod pegs holding up those towels?

2. Stone Sinks

Pedestal and undermount sinks are timeless, but when it comes to making a statement, a standout sink can become the focal point of the room—especially for smaller powder rooms, when they’re competing for attention with the toilet. Stone sinks are up 16 percent in Etsy searches, ranging from organic modern pieces to ultra-glam rectangular marble ones.

fluted details in statement bathroom
Design: parsons i.d. / Photo: Shanna Hickman/Houzz

3. Fluted Vanity Cabinets

Fluted details—aka long, vertical grooves—have been popping up more and more in kitchens and bathrooms at design shows, Houzz told us. The texture provides visual interest that doesn’t compete with your color scheme, giving vanity cabinets a little more personality and charm. (It’s something our home editor noticed back in 2021, and it looks like it’s finally hitting the mainstream, so expect to see it everywhere in the next year or two.)

green tile and white tub in statement bathroom
Design: Copper Sky Design + Remodel / Photo: Marc Mauldin/Houzz

4. Handmade Details

Part of the appeal of a statement bathroom is that it’s transporting—you feel like you’ve opened a closet door to Narnia inside someone’s otherwise New England Eclectic or Scandi Chic abode. So one-of-a-kind extras are a must. Houzz pros are seeing rising interest in handmade tiles, custom vanities and other bespoke features. That could be something as simple as an unexpected toilet paper roll holder or wallpaper you’ve designed yourself.

statement bath giraffe
Anonymous Photo/Etsy

5. Bathroom Art

You treat your shower curtains and bath mats as art, so why are you leaving the walls naked? Searches for “bathroom art” are up 21 percent, and the results can run the gamut, depending on what you’re looking for. It could be a chance to bring the outdoors in with a vertical moss wall, display your sense of humor or get cheeky (though the latter may upset your mom, fair warning).

candace davison bio

VP of editorial, recipe developer, kitsch-lover

Candace Davison oversees PureWow's food and home content, as well as its franchises, like the PureWow100 review series and the Happy Kid Awards. She’s covered all things lifestyle...