If the patchwork quilts, toadstool knickknacks and floral wallpaper that embodied Cottagecore felt a little too rustic for your tastes, one of summer’s biggest home trends will feel like a breath of fresh air. It’s bold, it’s sleek—and it’s a total 180 from the Hobbit-meets-Folklore aesthetic that dominated 2020. It’s the Memphis Squiggle 2.0.
For the uninitiated, the Memphis movement has nothing to do with the city; “Memphis” is the name of an ‘80s design collective that favored squiggly shapes and bold colors—the more outrageous, the better. It was a sharp turn away from years of oh-so-serious modernism, an aesthetic that seems to influence every aspect of pop culture, from Espirit stores to the opening credits of Rocko’s Modern Life. (Just take one look at Memphis founder Ettore Sottsass’s Bacterio print and not picture the neon, squiggly backdrop to the show.)