ICYMI: Why Pledge Is the Secret Hero of the Coastal Grandmother Aesthetic

Do you suddenly have a penchant for rattan and blue linen? Are you subconsciously slipping into button downs and wide brim hats while nibbling fresh garden salads and sipping crisp glasses of white? Is your home currently full of fresh cut flowers? Then you might be a Coastal Grandmother.

This aptly named aesthetic is trending all over TikTok (coined by @lexnicoleta), just in time for summer. Inspired by your favorite romcoms—the ones that all happen to take place in and around a Cape-Cod-style mansion complete with chic stripes, a salty sea breeze and just as many unexpected suitors as flowering bushes (TBD on that last one)—the Coastal Grandmother aesthetic is goals this season, and it’s actually way easier to achieve than you might think.

It all starts with a sparkling clean home, which is why creators are loving the new Pledge pH-Balanced Multisurface Cleaner to achieve the look. It comes in three varieties (a traditional trigger spray, easy aerosol style and convenient wipes) to suit your preference (hey, a Coastal Grandmother always honors her preferences). It gently cleans over 101 surfaces without leaving behind a harsh chemical residue, and it smells like summer, ya’ll. Basically, you can trust it to clean almost every surface in your house and finally replace your hoard of other cleaners with this single product (a Coastal Grandmother doesn’t do clutter).

So, dust off that woven hat, slip into your best white linen pants and fall in love with the mysterious doctor renting your guesthouse freshen up your home with Pledge for your own take on the best summer aesthetic we’ve seen in quite some time.

Shop Pledge: Pledge Antibacterial Multisurface Cleaner ($5); Pledge pH-Balanced Multisurface Wipes ($4); Pledge Multusurface Cleaner Trigger ($5)

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Cristina Gutierrez

Director, Branded Content

Cristina Gutierrez is the Director of Branded Content at Gallery Media Group. She produces sponsored media campaigns across all verticals, in addition to researching, testing and...
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