Chase Bank’s “Beginner To Buyer” Podcast Is a Gold Mine for First-Time Homebuyers

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Did the pandemic inspire you to take a good, hard look at your day-to-day life? If so, you’re not alone—many have been forced to reevaluate how well their current living situation actually suits them. As a result, people are open to moving around, and as Keosha Burns, Executive Director and Senior Advisor of Community and Affordable Lending at Chase explained in an interview with Cheddar, more folks than ever have entered the homebuying market. (In fact, a study by Chase Home Lending on first-time homebuyers reported that despite COVID-19, 60 percent of respondents said they were likely to purchase in the next 12 months, and 77 percent of respondents said they were actively saving for a down payment). Pair the increase in prospective buyers with the fact that rates and inventory are low (even the number of new residential construction projects has dropped), and you’ve got a recipe for a potentially more challenging homebuying experience. Especially if you’re a first-timer.

The thing is, buying a home is a huge milestone, but it can also be overwhelming. Only one-in-four first-time homebuyers said they had strong confidence that they would be financially ready to purchase a home in the first half of 2021. Which is exactly why the “Beginner To Buyer” podcast, brought to you by Chase, was created: to break down barriers to homeownership by hosting real conversations with real people. They’re focused on normalizing the homebuying journey and experience—no matter who you are or where you may be on the path to homeownership.

Together with Apple Music host Nadeska Alexis—and special appearances from Ryan Serhant and the Scott Brothers (yep, Drew and Jonathan)—“Beginner To Buyer” will help answer the questions you’ve always wondered, but maybe were too afraid to ask. “Some of the most frequently asked questions from first-time buyers are: Am I ready for homeownership? How much can I afford? What resources are available to help?” Nadeska explains. “Luckily, the Beginner To Buyer podcast features helpful conversations with real buyers and guest experts to discuss these questions and more to help get prospective buyers in better shape to purchase a home.”

The casual discussions are hosted in a judgment-free arena, where conversations are brought to light in a way that makes you feel like you’re chatting with friends. Really smart friends who are pros in the process. “One of the main takeaways from speaking with the real-life buyers was that everyone’s homebuying journey is different and it’s about finding the right resources, options, and support for your unique situation,” says Nadeska.

Whether you’re a millennial, single woman, veteran, coping with debt or maybe just confused (who could blame you?), Nadeska gets real with the experts and the buyers. Gone are the days of feeling less-than or ashamed of where you may be on your homebuying journey. Owning a home is for anyone—and the 10-episode “Beginner To Buyer” podcast will help you understand whether or not you’re “buyer ready” yet, how to achieve your goals, and teach you how to get your ducks in a row so you can finally buy them a backyard of their very own.*

*Podcast series content is for informational purposes only. The views, strategies, or products discussed in this podcast series may not be appropriate for all individuals and may be subject to risks.

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Cristina Gutierrez

Director, Branded Content

Cristina Gutierrez is the Director of Branded Content at Gallery Media Group. She produces sponsored media campaigns across all verticals, in addition to researching, testing and...
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