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Take It From TikTok: This Better-for-You Brand Will Make All Your Summer Recipes Taste Even More Delicious

Whether or not the kitchen is your happy place, it’s thinking about what the heck to actually make that’s usually the hardest part about cooking. Our advice? Step away from the takeout app and turn instead to the seemingly endless source of inspiration, also known as TikTok. Our favorite social media foodies have lately been blessing our feeds with easy, creative and delicious-looking summer recipes that’ll give you plenty of new culinary ideas. Their secret weapon? Ingredients from Simple Truth, an exclusive brand to Kroger’s family of stores.

Simple Truth’s products are free from bad stuff (think: artificial colors, flavors, ingredients or preservatives), but packed full of good (non-GMO, USDA organic and fair trade). Not to mention it’s beloved among the TikTok crowd for its plethora of produce, pantry, dairy and meat alternatives. Which means if you’re eating (or would like to try) a gluten-free, plant-based, dairy-free or all-organic diet this season, you’ll find everything you need at an affordable price, all in one place.

Take, for example, the new Cowboy Caviar trend. Creator katielopynski has an easy, fresh take on the plant-based side dish we can’t wait to add to our summer barbecue menus. All you need are canned Organic Beans, Super Sweet Corn and tons of fresh veggies from Simple Truth.

How about a new main dish go-to that’s simple enough for a weeknight, but special enough for date night? Shelby and Delaney of yessidothecookingg whip up a creamy chicken piccata using Simple Truth organic and plenty of grated Parmesan Cheese.

Or add even more good-for-you protein to your diet with Chefboylee’s new favorite egg dish using Simple Truth organic Cage-Free Eggs. Psst: Pouring a little of the brand’s Distilled White Vinegar into boiling water will help you get the perfect poach.

We can’t forget dessert (ever). Whip up some frozen yogurt bark, a healthy alternative treat using Simple Truth Vanilla Bean Greek Nonfat Yogurt, Semisweet Chocolate Chips and Coconut Cashew Granola Clusters, courtesy of healthyfitnessmeals.

And if you’re looking for both recipes and dinner party do’s, magsmeals shows us how it’s done. She uses watermelon, feta, Simple Truth organic Mint and Extra Virgin Olive Oil for a refreshing salad. And don’t forget the lemonade for a quintessential summer-ready drink.

Just head to your local Kroger family of stores or shop online to stock up on delicious, better-for-you ingredients from Simple Truth. Then get ready to wave goodbye to idea indecision.


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Senior Editor, Branded Content

Kelsey is a New York City-based writer, copy editor and Senior Editor of Branded Content at PureWow. She has over a decade of digital media experience covering travel, music...