Calling All Foodies: TikTokers Can’t Get Enough of This Better-for-You Brand

When it comes to grocery shopping, we’re usually trying to pick out the best products we can find, as quickly as we can find them. (Our to-do list isn’t getting any shorter.) But considering there’s a whole world of options out there, it can be overwhelming finding food for your family that you actually feel good about buying. Which is why we immediately stopped scrolling when we noticed some of our favorite TikTok foodies showing off their hauls from Simple Truth, an exclusive brand to Kroger’s family of stores.

This brand is trending because it’s free from bad stuff (think: artificial colors, flavors, ingredients or preservatives), but packed full of good (non-GMO, USDA organic and fair trade). In fact, Simple Truth is also beloved among the TikTok crowd for its plethora of produce, pantry, dairy and meat alternatives. Which means if you’re eating (or would like to try) a gluten-free, plant-based, dairy-free or all-organic diet, you’ll find everything you need all in one place.

Hosting a get-together? Copy Ilana Muhlstein (aka Nutrition Babe), who stocked up for a family picnic day. Her husband really likes the Simple Truth Veggie Chips and Salsa.

We can’t wait to try Kolby Chandler’s easy, but impressive-looking, roasted chicken meal using Simple Truth organic Whole Young Chicken (no antibiotics ever) and their convenient organic Herb Roasting Blend full of parsley, rosemary and thyme.

TikToker Jenny Martinez took home tons of gems during her weekly grocery shopping haul.

We all enjoy some classic comfort food. This panini combo courtesy of creator Emmanuel Duverneau uses Simple Truth organic Chicken Breasts, Bacon and American Cheese, plus organic Arugula for a healthy side salad. Behold, the perfect lunch.

If you’re a snacker, there are plenty of better-for-you options to suit your schedule. Take it from actress, creator and vegan foodie Gabrielle Reyes, who noshed on Simple Truth organic Baked Pea Puffs, Dairy-Free Almond Milk Yogurt and much more during a day on set.

Food that embraces nature to the fullest—we love to see it.

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Senior Editor, Branded Content

Kelsey is a New York City-based writer, copy editor and Senior Editor of Branded Content at PureWow. She has over a decade of digital media experience covering travel, music...